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Events Management

An Introduction
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Events Management is a comprehensive introductory textbook that delves into the multidisciplinary nature of contemporary events management. Covering core areas including marketing, finance, project management, strategy, operations, event design, and human resources, it applies these concepts across diverse event settings such as sport and political events. The latest edition features updated content on technological advances like virtual/hybrid events, AI, virtual/augmented reality, and software tools. It also explores emerging topics like eSports, sustainability, ethics, diversity, security, and the impact of terrorism threats. Rich with case studies, personal biographies, and real-world examples, it equips students with practical skills and professional knowledge essential for success in the events industry.
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Events Management is ideal for students enrolled in events management programmes, educators seeking a detailed course text, and professionals aiming to update their knowledge on contemporary practices and technologies in the events field.

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Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry.

It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events. This new edition has been updated to include:

  • New and updated content on technological developments in events such as virtual/hybrid events, artificial intelligence, virtual/augmented reality, holograms in music events, software for event planning and projection mapping.
  • New content on eSports, the sustainability sector, employability skills, policy changes, diversity and inclusion, ethics and responsibility in events, and contemporary event safety and security issues including the threat of terrorism.
  • New and updated case studies that cover a wider range of regions.
  • A fully updated and extended companion website that includes web and video links, quizzes, and a case study archive for students, as well as PowerPoint slides for instructors and a brand-new instructor manual full of teaching strategy ideas.

Every topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many yearsโ€™ experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme.

Book Details

INFORMATION

ISBN: 9780367610043

Publisher: Taylor & Francis Ltd

Format: Paperback / softback

Date Published: 31 January 2023

Country: United Kingdom

Imprint: Routledge

Edition: 3rd edition

Illustration: 45 Tables, color; 72 Line drawings, color; 16 Halftones, color; 88 Illustrations, color

Audience: Tertiary education

DIMENSIONS

Width: 174.0mm

Height: 246.0mm

Weight: 960g

Pages: 466

About the Author

Charles Bladen is an international academic, researcher and business consultant specialising in customer experience design.

James Kennell is Reader in Events and Hospitality at the University of Surrey, UK.

Emma Abson is Senior Lecturer on the Events Management courses at Sheffield Hallam University, UK.

Nick Wilde is Dean of Sports Business Management at the Global Institute of Sport in London, and a Visiting Professor at the Real Madrid Business School.

Also by Charles Bladen

View all
  • Events Management
    Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and...
    Hardback
    $44700
    Available
    Ships in 4-6 weeks

Also by Emma Abson

View all
  • Events Management
    Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and...
    Hardback
    $44700
    Available
    Ships in 4-6 weeks

Also by James Kennell

View all
  • Events Management
    Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and...
    Hardback
    $44700
    Available
    Ships in 4-6 weeks

Also by Nick Wilde

View all
  • Events Management
    Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and...
    Hardback
    $44700
    Available
    Ships in 4-6 weeks

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