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The Future of Shopping
Using Digital, Data and AI to Win with Customers
Brief Description
How can retailers implement the right strategies to optimise customer journeys and adapt to rapid technological change? The Future of Shopping is a practical guide for managers, brand leaders and retail professionals who want to develop strategies that combine digital innovation with core retail principles. While...
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Format: Paperback / softback
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Releases
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September 2026
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The Future of Shopping
$2999
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Utilize new technologies to meet your customers' needs and help them on their purchasing journeys in this increasingly digital era.
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Description
How can retailers implement the right strategies to optimise customer journeys and adapt to rapid technological change?
The Future of Shopping is a practical guide for managers, brand leaders and retail professionals who want to develop strategies that combine digital innovation with core retail principles. While the fundamentals of why people buy remain constant, how retailers apply them has been transformed by data, AI and emerging platforms.
Written by retail technology expert Miya Knights, this book draws on real-world examples from LVMH, Walmart and DingDong Fresh to show how technology is reshaping the shopping experience. With detailed frameworks and actionable tools, it equips professionals to strengthen credibility, apply models with confidence and deliver measurable career and business impact.
You'll learn how to:
- Apply data-driven insights to anticipate customer needs before they arise
- Implement retail media networks to enhance reach and engagement
- Develop strategies that combine sustainability with digital transformation
- Optimise personalisation by aligning generative AI with the human touch
- Build models that connect innovation to measurable business performance
Covering every stage of the customer journey, The Future of Shopping equips mid-career professionals to implement new technologies strategically, optimise performance and advance their influence in a competitive sector.
Themes include: retail strategy, customer journey optimisation, digital innovation, retail media networks, sustainability in retail, AI personalisation
Book Details
INFORMATION
ISBN: 9781398627925
Publisher: Kogan Page Ltd
Format: Paperback / softback
Date Published: 03 September 2026
Country: United Kingdom
Imprint: Kogan Page Ltd
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Width: 156.0mm
Height: 234.0mm
Weight: 0g
Pages: 320
About the Author
Miya Knights has over 25 years experience as a retail technology analyst, author and consultant. She publishes Retail Technology magazine and is a member of the Retail Influencer Network, Customer Strategy Network and KPMG Retail Think Tank. She judges the multiple retail and eCommerce awards and The Retail Technology Innovation Hub and RETHINK Retail acknowledged her as one of the top retail influencers in 2024 and 2025 respectively. She is the co-author of Amazon also published by Kogan Page.
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