Public Relations

Name: Public Relations
Brand: Taylor & Francis
SKU: 9781138552333
Price: 341.0 NZD
Availability: InStock

Competencies and Practice

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Summary

Public Relations: Competencies and Practice explores the evolving industry of public relations, emphasising the specialised skills required by today's practitioners. It examines key competencies identified by leading organisations like the Commission on Public Relations Education and the Public Relations Society of America, covering vital topics such as diversity, leadership, and ethics. The book also addresses tailored approaches for sectors including entertainment, nonprofit, and investor relations. Featuring interviews with industry professionals, it offers practical insights to help students and emerging professionals apply these competencies effectively.
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Format: Hardback

$341⁰⁰

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Public Relations

$341⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for undergraduate and graduate students preparing for careers in public relations, as well as educators and emerging professionals seeking a comprehensive, competency-focused resource. Its practical approach and sector-specific insights also make it valuable for those entering specialised PR fields.

Public Relations: Competencies and Practice focuses on the required competencies expected of public relations into specific sectors of practice. The book offers students competency and practice focused content from top PR experts and incorporates interviews from professionals to show students how to apply competencies.

Description

The industry of public relations is rapidly evolving, requiring practitioners to have greater specialisation than ever before. Hand in hand with the growth of the industry, educational programmes have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice.

Based on competencies identified by organisations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, nonprofit public relations, or investor relations.

The book also features online resources for instructors:

Sample course syllabus
Discussion questions
Suggested midterm and final project

Public Relations offers students competency- and practice-focused content from top PR experts and incorporates interviews from professionals in the field to show students how to apply competencies in specific practice sectors.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

David Remund, Ph.D., APR, Fellow PRSA, praised the book in the Journal of Public Relations Education, highlighting its "important insights and actionable ideas for the individual practitioner." He noted its consistent framework, rich content, and accessibility for undergraduate students and emerging professionals. The book includes useful teaching resources such as sample syllabi, discussion questions, and project suggestions. Additionally, it was ranked among the best new PR books to read in 2020 by BookAuthority.

Book Details

INFORMATION

ISBN: 9781138552333

Publisher: Taylor & Francis Ltd

Format: Hardback

Date Published: 25 February 2019

Country: United Kingdom

Imprint: Routledge

Illustration: 6 Tables, black and white; 4 Line drawings, black and white; 2 Halftones, black and white; 6 Illustrations, black and white

Contributors:

Edited by Carolyn Mae Kim

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Width: 152.0mm

Height: 229.0mm

Weight: 612g

Pages: 318

Collections

Business & Entrepreneurship Education & Reference Marketing & Sales Non-Fiction

About the Author

Carolyn Mae Kim is an Associate Professor of Public Relations at Biola University. Her research specialties include credibility, digital strategy, media ecology, and public relations education.