Digital Business

Name: Digital Business
Brand: Unknown
SKU: 9780131400979
Price: 376.0 NZD
Availability: InStock

Concepts and strategies

By Eloise Coupey

Summary

Digital Business: Concepts and Strategies by Eloise Coupey explores how traditional business strategies are transformed by the digital world. It guides readers through the challenges of transitioning from offline to online environments, highlighting the novel opportunities the Internet presents for businesses aiming to thrive in a digital landscape.
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Format: Paperback / softback

$376⁰⁰

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Digital Business

$376⁰⁰

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This book is ideal for business professionals, students, and entrepreneurs seeking to understand and navigate the digital business environment.

This text provides students with the conceptual and practical knowledge they need to understand the implications of the Internet for business. It guides readers and gives them the ability to develop and implement effective strategies for digital business.

As businesses adapt to the realities of the digital world, this text is designed to provide students with the conceptual and practical knowledge they need to understand the implications of the Internet for business. It guides readers through the concepts, trends, and characteristics of doing business online, to provide them with the ability to develop and implement effective strategies for digital business.

Description

As businesses adapt to the realities of the digital world and build on the hard-won insights of the digital business pioneers, increasing importance is placed on the need to understand how traditional concepts of business strategy and implementation are influenced by the Internet. It is also crucial to identify the novel aspects of business that are made possible by the Internet. That is why this book was written.

How do you succeed in the digital business environment?
How do you make the transition from offline to online?
What aspects of your business will be affected, and how should you manage them?

Digital Business: Concepts and Strategies will help you develop the skills necessary to understand and integrate Internet technology and characteristics into business activity for attaining strategic objectives.

Book Details

INFORMATION

ISBN: 9780131400979

Publisher: Taylor & Francis Inc

Format: Paperback / softback

Date Published: 09 September 2004

Country: United States

Imprint: Routledge

Edition: 2nd edition

Audience: Professional and scholarly

DIMENSIONS

Width: 191.0mm

Height: 235.0mm

Weight: 860g

Pages: 458

Collections

Business & Entrepreneurship Computing & Technology Education & Reference Eloise Coupey Marketing & Sales Non-Fiction Technology & Digital Transformation in Business

About the Author

Eloise B. Coupey is Associate Professor of Marketing at the Pamplin College of Business, Virginia Tech, USA.