Technically Food

Name: Technically Food
Brand: Thames and Hudson (Australia) Pty Ltd
SKU: 9781419747090
Price: 45.0 NZD
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Inside Silicon Valley’s Mission to Change What We Eat

By Larissa Zimberoff

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Summary

Technically Food by Larissa Zimberoff explores the rise of ultraprocessed and lab-produced foods, which are gaining popularity as vegetarian and vegan options that promise to address societal challenges. The book reveals how rapid technological advances in food production obscure our understanding of what we truly consume, despite the demand for transparency. Zimberoff investigates the marketing hype surrounding these new food products and uncovers the complex tradeoffs involved in substituting real food with technologically engineered alternatives.
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Format: Hardback

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Technically Food

$45⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for readers interested in food science, sustainability, consumer advocacy, and the future of nutrition. It will particularly appeal to those curious about the intersection of technology and food ethics.

Ultra-processed and secretly produced foods are cheered by consumers and investors because they are plant-based--often vegan--and help address societal issues. An investigative reporter pokes holes in the mania behind today's changing food landscape and clearly shows the trade-offs of replacing real food with technology-driven approximations.ximations.

The full inside story of the technology paradigm shift transforming the food we eat and who is making it

Description

Ultraprocessed and secretly produced foods are roaring back into vogue, cheered by consumers and investors because they are vegetarian—often vegan—and help address societal issues. As our food system leaps ahead to a sterilised lab of the future, we think we know more about our food than we ever did. However, because so much is happening so rapidly, we actually know less. This isn’t stopping the companies or the consumers, however. We want a more transparent food system—but we don’t know what questions to ask.

In Technically Food, investigative reporter Larissa Zimberoff pokes holes in the marketing mania behind today’s changing food landscape and clearly shows the trade-offs of replacing real food with technology-driven approximations.

Book Details

INFORMATION

ISBN: 9781419747090

Publisher: Abrams

Format: Hardback

Date Published: 10 November 2020

Country: United States

Imprint: Abrams Press

Audience: General / adult

DIMENSIONS

Width: 152.0mm

Height: 152.0mm

Weight: 250g

Pages: 240

Collections

Education & Reference Larissa Zimberoff Non-Fiction

About the Author

Larissa Zimberoff is a freelance journalist who covers the intersection of food, technology, and business. Her work has appeared in the New York Times, the Wall Street Journal, Bloomberg News, Bloomberg Businessweek, and many others. Zimberoff often presents on, moderates, and leads panels on food tech including at Stanford, reThink Food at CIA/Napa, and IACP. She splits her time between San Francisco, California, and New York City.