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Going Mainstream

How extremists are taking over
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Going Mainstream by Julia Ebner delves into how fringe ideologies, once considered extreme, have infiltrated mainstream society. The book analyses the mechanisms and strategies through which radical views become normalised. Ebner merges investigative journalism with personal encounters to uncover the broader societal impact of these movements.
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're intrigued by how extremist ideologies infiltrate everyday life through mainstream platforms. Julia Ebner explores the subtle ways radical ideas are normalised in society, making it a thought-provoking read for those passionate about politics and current affairs.

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The internationally bestselling author of Going Dark: the secret social lives of extremists (A Telegraph Book of the Year) returns to explore why radical ideas are increasingly infiltrating politics, popular culture and our everyday lives.

The internationally bestselling author of Going Dark: the secret social lives of extremists (A Telegraph Book of the Year) returns to explore why radical ideas are increasingly infiltrating politics, popular culture and our everyday lives.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Incels. Anti Vaxxers. Conspiracy theorists. Neo-Nazis. Once, these groups all belonged on the fringes of the political spectrum. Today, accelerated by a pandemic, global conflict, and rapid technological change, their ideas are becoming more widespread: QAnon proponents run for U.S. Congress, neo-fascists win elections in Europe, and celebrity influencers like Kanye West spread dangerous myths to millions.

Going Mainstream asks the question: What is happening here?

Going undercover online and in person, UK counter-extremism expert Julia Ebner reveals how, united by a shared sense of grievance and scepticism about institutions, radicalised individuals are influencing the mainstream as never before. Hidden from public scrutiny, they leverage social media to create alternative information ecosystems and build sophisticated networks funded by dark money.

Ebner's candid conversations with extremists offer a nuanced and gripping insight into why people have turned to the fringes. She explores why outlandish ideas have taken hold and disinformation is spreading faster than ever. And she speaks to the activists and educators who are fighting to turn the tide.

Going Mainstream is a dispatch from the darkest front of the culture wars, and a vital wake-up call.

Book Details

INFORMATION

ISBN: 9781804183168

Publisher: Bonnier Books Ltd

Format: Paperback / softback

Date Published: 22 June 2023

Country: United Kingdom

Imprint: Bonnier Books Ltd

Audience: General / adult

DIMENSIONS

Spine width: 21.0mm

Width: 153.0mm

Height: 234.0mm

Weight: 351g

Pages: 304

About the Author

Born in Vienna in 1991, Julia Ebner is a Research Fellow at the Institute for Strategic Dialogue in London, where she leads projects on online extremism, disinformation and hate speech. She has given evidence to numerous governments and parliamentary working groups, and she has acted as a consultant for the UN, NATO, and the World Bank. Her journalism has appeared in The Guardian, Newsweek, Politico and Suddeutsche Zeitung, among other publications, and she has contributed to numerous broadcast news items and documentaries. Her last book, Going Dark, an international bestseller, is currently being adapted for TV.

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