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Advertising and Consumer Culture in China
Series: China Today
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Advertising and Consumer Culture in China
$3799
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for students and scholars of communication, media, cultural studies, and international business, as well as professionals interested in cultural globalisation and the dynamics of contemporary China.
This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse, and a profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, as well as Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post-WTO era.
Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising over the past three decades in post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis provides significant insights into advertising and consumer culture, as well as the economic, social, political, and cultural transformations in China.
Advertising and Consumer Culture in China is essential for students and scholars of communication, media, cultural studies, and international business, and all those interested in cultural globalization and China.
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Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Esteemed academics praise this book for its in-depth coverage of China's advertising development, especially its digital transformations. Karl Gerth highlights its critical perspective on China's economy and social aspirations, while Katherine Frith calls it a brilliant and essential read for both advertising professionals and students interested in Asia's consumer culture.
Book Details
INFORMATION
ISBN: 9780745671178
Publisher: John Wiley and Sons Ltd
Format: Paperback / softback
Date Published: 24 June 2016
Country: United Kingdom
Imprint: Polity Press
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 25.0mm
Width: 147.0mm
Height: 211.0mm
Weight: 435g
Pages: 280
About the Author
Hongmei Li is Associate Professor of Strategic Communication at Miami University.
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