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Behavioral Economics For Dummies
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Summary
This accessible guide is designed to help investors avoid impulsive errors, assist companies in understanding consumer behaviour, and inform government and nonprofit policy-making. A must-read for anyone with a bank account interested in the forces shaping when and why they spend money.
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Behavioral Economics For Dummies
$3799
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Behavioral Economics For Dummies is ideal for readers interested in economics, psychology, finance, and decision-making. It suits investors, business professionals, policymakers, and anyone seeking to understand their own financial behaviours better.
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See moreA guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions like splurging on an expensive watch can seem far from rational.
Book Hero Magic formatted this description to make it easier to read. While it's new and
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Description
A guide to the study of how and why you really make financial decisions
While classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational. The field of behavioural economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. In Behavioral Economics For Dummies, readers will learn how social and psychological factors, such as instinctual behaviour patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices.
Based on psychology and rooted in real-world examples, Behavioral Economics For Dummies offers insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions.
- A friendly introduction to the study of how and why people really make financial decisions
- The author is a professor of behavioural and institutional economics at Victoria University
An essential component to improving your financial decision-making (and even to understanding current events), Behavioral Economics For Dummies is important for just about anyone who has a bank account and is interested in why—and when—they spend money.
Book Details
INFORMATION
ISBN: 9781118085035
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 27 March 2012
Country: United States
Imprint: For Dummies
Audience: General / adult
DIMENSIONS
Spine width: 25.0mm
Width: 188.0mm
Height: 231.0mm
Weight: 454g
Pages: 384
About the Author
Morris Altman , PhD, is a professor of behavioral economics at Victoria University of Wellington in New Zealand and a professor of economics at the University of Saskatchewan in Canada. He is on the board of the Society for the Advancement of Behavioral Economics and is a former president of that organization. He also edited the Handbook of Contemporary Behavioral Economics .
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