Emotional Design
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Emotional Design
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colourful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker.
Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow. Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world.
Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Emotional Design by Don Norman has received positive reviews for its compelling exploration of how emotions influence the way we perceive and interact with everyday objects. Reviewers praise Norman's ability to bring theoretical concepts to life, providing meaningful insights into the role of emotions in design. Acclaimed for its blend of psychological analysis and practical examples, the book resonates beyond design professionals to engage a wide array of readers.
Book Details
INFORMATION
ISBN: 9780465051366
Publisher: Basic Books
Format: Paperback / softback
Date Published: 01 May 2005
Country: United States
Imprint: Basic Books
Audience: General / adult
DIMENSIONS
Spine width: 18.0mm
Width: 134.0mm
Height: 201.0mm
Weight: 220g
Pages: 272
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About the Author
Donald A. Norman is a cognitive scientist and cofounder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centred products and services. His many books include The Design of Everyday Things, Things That Make Us Smart and The Invisible Computer. He lives in Illinois, USA.
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