Don Norman

The Design of Everyday Things by Don Norman is a groundbreaking exploration into the art and science of design. Through his expertise as a cognitive scientist, Norman unveils the ubiquitous design flaws in everyday objects that cause frustration and inefficiency, from misinterpreted door handles to baffling oven controls. This book delves deep into the critical role of user-centric design, which...

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colourful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker....