Hello, South Korea

A celebration of all things South Korean – for anyone who loves South Korea, plans to visit, or wants to connect with its rich traditions.

BTS and kimchi might have led you here, but they're just the beginning. Korean food, Korean beauty, Korean series – we can't get enough of all things Korean. But beyond the headlines of the trend-defining Korean Wave (known as Hallyu) lies a country of ancient customs, rich traditions, and quietly impressive contrasts. And that's exactly where Hello, South Korea takes you.

Inside, chapters cover different aspects of Korean culture:

SETTING THE SCENE – get to know Korean history, landscapes, and language

UPHOLDING TRADITION – dive into everyday Korean life

ADDING FLAVOUR – celebrate everyone's favourite treats, from tteokbokki to bibimbap

KICKING BACK – explore how Koreans spend their free time in the great outdoors and after dark

TELLING STORIES – discover Korea's trendsetting art, architecture, books, and fashion

ENTERTAINING THE WORLD – Squid Game, Parasite, Blackpink, they all started here. Enjoy K-pop, TV, movies, and dance

SHAPING THE FUTURE – find out what's next for South Korea

This is not a Korea travel guide – it's a cultural companion, packed with striking photography, fascinating insights, and real stories that bring South Korea to life.

Looking for Korean gifts? Hello, South Korea is perfect for the culturally curious, lifelong learners, and all those who can't get enough of the country that's taken the world by storm.