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The Revenge of Analog
Real Things and Why They Matter
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Check link for latest rating. ( 2,781 ratings, 468 reviews)
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The Revenge of Analog
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for readers interested in culture, technology, and the evolving relationship between digital and physical worlds, as well as entrepreneurs and professionals curious about consumer trends and human behaviour.
One of Michiko Kakutani's top ten books of 2016, The Revenge of Analog is the story of the improbable comeback of vinyl records, paper notebooks, retail, and other analog businesses - even as Silicon Valley dominates the headlines -and what it says about us.
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Description
A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog.
David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas.
Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life - and the robust future of the real world outside it.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Kirkus Reviews describes the book as "a perky and well-illustrated look at a discordantly retro cultural trend." Tadas Viskanta from Yahoo! Finance praises it as "a thoughtful look at the many ways analog has thrived," reminding readers that "digital can only take us so far." According to Michiko Kakutani of the New York Times, Sax provides "an insightful and entertaining account," creating a "powerful counternarrative to techno-utopian beliefs." Rich Cohen, cocreator of HBO's Vinyl, calls it "a brilliant cri de coeur" celebrating the return of cherished analog traditions and the hope they inspire.
Book Details
INFORMATION
ISBN: 9781610398213
Publisher: PublicAffairs,U.S.
Format: Paperback / softback
Date Published: 26 October 2017
Country: United States
Imprint: PublicAffairs,U.S.
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 24.0mm
Width: 138.0mm
Height: 210.0mm
Weight: 279g
Pages: 304
About the Author
David Sax is a writer and reporter who specializes in business and culture. His work appears regularly in Bloomberg Businessweek, the New Yorker's Currency blog, and other publications. He is the author of Save the Deli, which won a James Beard Award for Writing and Literature, and The Tastemakers. He lives in Toronto.
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