Google Analytics Integrations

Name: Google Analytics Integrations
Brand: Unknown
SKU: 9781119053064
Price: 56.99 NZD
Availability: OutOfStock

By Daniel Waisberg

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3.52

( 21 ratings, 2 reviews)

Summary

In Google Analytics Integrations, Daniel Waisberg explores how to effectively use Google Analytics within broader business contexts. The book provides valuable insights into integrating this tool with other platforms and applications to enhance data analysis and decision-making processes. It's an essential read for those looking to maximise the potential of their analytics capabilities for business growth and efficiency.
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Format: Paperback / softback

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're keen to enhance your understanding of web analytics and how to integrate Google Analytics into your business strategy. It is ideal for those interested in learning practical approaches to gather and analyse data for improved decision-making.

Google Analytics Integrations

Get a complete view of your customers and make your marketing analysis more meaningful How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations.

Description

Get a complete view of your customers and make your marketing analysis more meaningful

How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organisation. You’ll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behaviour.

Explains proven techniques and best practices for collecting clean and accurate information from the start
Shows you how to import your organisation’s marketing and customer data into Google Analytics
Illustrates the importance of taking a holistic view of your customers and how this knowledge can transform your business
Provides step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action

Google Analytics Integrations is your in-depth guide to improving your data integration, behavioural analysis, and ultimately, your bottom line.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Google Analytics Integrations by Daniel Waisberg is praised for providing critical insight into enhancing the fidelity and actionability of Analytics data through various integrations. Reviewers commend it as a practical guide for quickly setting up, diagnosing issues, and realising the value of these connections. Daniel Waisberg is recognised for his deep expertise in Analytics, offering valuable strategies for creating a comprehensive view of the customer journey and transforming digital data to deliver meaningful business insights.

Book Details

INFORMATION

ISBN: 9781119053064

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 02 June 2015

Country: United States

Imprint: Sybex Inc.,U.S.

Audience: Professional and scholarly

DIMENSIONS

Spine width: 11.0mm

Width: 188.0mm

Height: 235.0mm

Weight: 295g

Pages: 216

Collections

Computing & Technology Daniel Waisberg Education & Reference Non-Fiction

About the Author

DANIEL WAISBERG is an Analytics Advocate at Google, where he fosters Analytics by educating and inspiring professionals when it comes to making data-driven decisions; he spends a considerable amount of his time analyzing and visualizing data to come up with interesting and actionable stories. Daniel is also the Founder & Editor of online-behavior.com, a respected Analytics portal.