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The Live-Streaming Handbook
How to create live video for social media on your phone and desktop
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Format: Paperback / softback
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The Live-Streaming Handbook
$11300
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for entrepreneurs, professionals, students in journalism, public relations, marketing, and digital media, as well as anyone interested in starting live-streaming at home.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
The Live-Streaming Handbook will teach you how to present live-video shows from your phone and stream them straight to Facebook and Twitter. With this book and your favourite social media apps, you will be able to run your own TV station for your home or work.
Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he’s given to professional broadcasters with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies.
Also included are:
- A foreword by Al Roker (NBC's The Today Show);
- Practical steps for using popular live-streaming apps, such as Facebook Live and Twitter;
- Nearly 80 colour images of live-streaming events, screenshots and gadgets;
- A detailed walk-through of how to successfully present and produce your live-streaming show;
- Advice on analysing and exploiting viewer metrics to increase followers;
- More than 130 quotes of real-world advice from expert producers of online media content;
- Over 700 links to online case studies, articles, research and background reading.
With this extensive manual, you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing and digital media, as well as general readers interested in live-streaming at home.
Book Details
INFORMATION
ISBN: 9781138630055
Publisher: Taylor & Francis Ltd
Format: Paperback / softback
Date Published: 04 December 2017
Country: United Kingdom
Imprint: Routledge
Illustration: 124 Halftones, color
Audience: General / adult
DIMENSIONS
Width: 174.0mm
Height: 246.0mm
Weight: 980g
Pages: 388
About the Author
Peter Stewart is a journalist, presenter and author with 30 years’ experience at the BBC and in commercial TV and radio. He has produced hundreds of live-streams of his own and for clients, has trained BBC reporters and Oxfam field staff, and was a panellist at the inaugural ‘Periscope Summit’ in New York City, USA.
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