100,000+ Books, Games & Puzzles in-stock ๐Ÿ‡ณ๐Ÿ‡ฟ

Thanks for supporting our 100% NZ-owned independent bookstore โค๏ธ Open Sat & Sun until 5pm

The First Decade

My Journey from Blogger to Entrepreneur
4.31 goodreads logo

Ratings/reviews counts are updated frequently.

Check link for latest rating.
( 416 ratings, 67 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
The First Decade by Vivy Yusof is an inspiring memoir detailing the author's entrepreneurial journey and personal growth over ten years. It offers insights into her experiences building a successful fashion empire, the challenges faced along the way, and the lessons learned in balancing work with family life. It's a candid narrative about ambition, resilience, and the pursuit of dreams.
Read More
Format: Hardback
$3300
Elsewhere:
$3600
AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 4-6 weeks

Found a better price? Request a price match

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you are interested in inspiring stories of entrepreneurship and personal growth from a successful businesswoman. It offers a candid look at the challenges and triumphs faced by a fashion mogul, providing insights into balancing career and family life. This memoir is perfect for those who appreciate tales of determination, creativity, and heartfelt reflections on building both a brand and a Life.

Book Hero thinking about your next read

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Not your typical business-autobiography- 'I've made it in life' book.

At the age of thirty-four, I've built a nine-figure fashion company, garnered 1.8 million followers on Instagram and managed to squeeze in time to get married and give birth to not one, but four children. And it all started from a blog.

Perfect for young entrepreneurs, this book shares the secrets of my entrepreneurial journey so far - from starting a business with my boyfriend (telling my dad sure was fun), to writing a business plan on a piece of tissue paper, to fundraising, to dealing with competition, and to pretending to nod when my tech team talk about cookies.

I share my proud wins for you to get inspired by, and my juicy failures for you to eat popcorn to. Always a work in progress, my story is unfinished.

But for now, allow me to present to you, The First Decade.

Book Details

INFORMATION

ISBN: 9789815058802

Publisher: Penguin Random House SEA

Format: Hardback

Date Published: 31 July 2023

Country: Singapore

Imprint: Penguin Random House SEA

Audience: General / adult

DIMENSIONS

Spine width: 24.0mm

Width: 152.0mm

Height: 240.0mm

Weight: 490g

Pages: 224

About the Author

Vivy Yusof started blogging about random things and a decade later, has a fashion empire. She co-founded the FashionValet Group in 2010 with her boyfriend and has grown the multi-million dollar company into household names in her country, Malaysia. Her brand dUCk is the largest modest fashion brand in Asia and was the first to collaborate with international brands like Disney, Mattel, Sephora amongst many others. Thing went so well that she decided to marry that boyfriend. They now have four kids together and are still in disbelief. A law graduate from London School of Economics, Vivy would have much preferred if she learned software engineering instead. She has been an A-student all her life, and even took her SPM and A-Levels simultaneously, something she would never recommend to others. Vivy Yusof has 1.8 million people following her on Instagram and 247,000 people subscribing to her YouTube channel. She's not sure why, but she's ok with it. She has been featured in many local and international publications like Business of Fashion, The New York Times and Forbes. She was also named as one of 'Forbes 30 Under 30', and selected as a Young Global Leader by World Economic Forum. Her parents still tell people about that.

More from Biography & Memoir

View all
  • This Angry Pen of Mine
    This Angry Pen of Mine by Layne Staley invites you to dive into the untold creative world of Layne Staley, the legendary voice behind Alice in Chains. This extraordinary collection showcases his handwritten lyrics, deeply personal poetry, stunning original artwork, rare photos, fan tributes, and so much more. Step into the world of Layne Staley like never before. For the...
    Hardback
    $7299
    Elsewhere:
    $8999
    In Stock
    Ships Monday
  • New Release
    Famesick
    Chronicling the tumultuous decade between the premiere of Girls to her 2021 shotgunย wedding (minus the baby, because she has no uterus), Lena Dunham takes us through herย journey with her trademark mix of humor, unsparing honesty, and keen eye for detail. We peek behind the scenes - of her work, her family, her relationships, and her battle to reclaim her body...
    Paperback
    $3299
    Elsewhere:
    $3500
    In Stock
    Ships Monday
  • New Release
    Dogs, Boys and Other Things I've Cried About
    From the social media superstar behind @SimonSits, Isabel Klee--known for her heartwarming tales of dog rescue--comes an utterly winning memoir about a twentysomething woman's search for true love in New York City and the dogs who helped her find it. A Jersey girl by birth, Isabel Klee had always wanted to live in New York City. At age 20, she...
    Paperback
    $3299
    Elsewhere:
    $3999
    In Stock
    Ships Monday
  • Signed Copy
    New Release
    Stakes
    Read our interview with author Noelle McCarthy! A darkly funny, sparkling follow-up to the authorโ€™s bestselling memoirย Grand. You have to invite him in. You have to want the vampireโ€™s badness in the house with you. Growing up in Catholic Ireland, Noelle McCarthy is captivated by Bram Stokerโ€™sย Dracula. The vampire is a risk-free fantasy, a suave alternative to the fraught realities...
    Paperback
    $3199
    Elsewhere:
    $4000
    In Stock
    Ships Monday
  • New Release
    Built for This
    Raised among strong women, butcher's benches, and hard ideas about what men are meant to be, Brad Poulter grows up knowing he's different long before he has the words for it. But in late '90s small-town New Zealand, 'different' isn't discussed, it's managed. Joining the Royal New Zealand Navy offers escape, certainty, and belonging. The rules are clear, the uniform...
    Paperback
    $3199
    Elsewhere:
    $3799
    In Stock
    Ships Monday
  • Even the Good Girls Will Cry
    Thanks to a thrown beer bottle and a fan letter to a P.O. box, Melissa Auf der Maur's first band scored an opening slot for the Smashing Pumpkins in her bohemian home town, Montreal. Sensing Melissa's talent, Billy Corgan recommended her to Courtney Love. Whisked from her local scene, Melissa joined Hole just after the deaths of Kurt Cobain and...
    Paperback
    $3199
    Elsewhere:
    $3999
    (1)
    In Stock
    Ships Monday
  • New Release
    An Ocean and a Day
    An utterly riveting, moving and poignant memoir of grief and loss that will speak to anyone who's ever lost someone they love. An Ocean and a Day is Hannah Richell's personal account of losing her husband, Matt, in a surfing accident on Tamarama beach in 2014. It is the story of the grief journey she travelled over the first two...
    Paperback
    $3199
    Elsewhere:
    $3799
    In Stock
    Ships Monday
  • New Release
    A Place to Stand
    A Place to Stand by Clare Ward is a profound memoir that delves into the life of a country doctor living and working in the Hokianga Harbour area in the far north of Aotearoa New Zealand. This region is sparsely populated and poses numerous health challenges. This thoughtful account details Clareโ€™s thirty-year career, highlighting the people she works with and...
    Hardback
    $3199
    Elsewhere:
    $3799
    In Stock
    Ships Monday
  • Rule of Lies
    Written with all the pace and energy of a John Grisham novel โ€ฆ An incredible true story and a great read! BILL BROWDER, author of Red Notice and Freezing Order An American lawyerโ€™s brilliant, propulsive story of witnessing and playing a part in the transformation of Russia under Yeltsin and Putin. A true tale of fascinating personalities, criminal intrigue, harrowing...
    Paperback
    $2999
    Elsewhere:
    $3799
    (1)
    Backorder
    Ships late August
  • Rory
    Theย New York Timesย bestseller The #1ย Irish Timesย bestseller The definitive biography of Rory McIlroy, the most important, popular and confounding player of the post-Tiger era. Rory McIlroy contains multitudes. The child of a working-class family from a small town in a war-torn homeland now commutes to work in his own private jet and counts billionaires as confidants. He can overwhelm a golf...
    Paperback
    $3699
    Elsewhere:
    $4199
    In Stock
    Ships Monday
  • New Release
    Te Kaikaukau | The Swimmer
    Novelist, memoirist and playwright Witi Ihimaera โ€“ author of Pounamu, Pounamu and The Whale Rider โ€“ decided, at the age of eighty, to dive back into the water and spend a year full-time at Te Wฤnanga Takiura, immersing himself in his own language, in te reo Mฤori. This book tells the story of this kaikaukau, this swimmer, and his year...
    Paperback
    $3500
    Elsewhere:
    $4500
    In Stock
    Ships Monday
  • On Sale
    16% off
    New Release
    This Is Me: A Reckoning
    This is a searingly honest and moving memoir from double Golden Globe-nominatedactress Hayden Panettiere. Hayden Panettiere has been in front of the camera since before she could talk. She roseto stardom typecasted as Hollywood's blonde girl next door. As a young celebrity,naysayers were certain she would crash and burn. Not one to disappoint, she did.Hayden Panettiere's irreverent memoir satisfies our...
    Paperback
    $2700
    Elsewhere:
    $3999
    (1)
    In Stock
    Ships Monday

Why buy from us?

Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!

Service & Delivery

Service & Delivery

Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.

Auckland Bookstore

Auckland Bookstore

We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.

Our Gifting Service

Our Gifting Service

Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.