Everyman
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Everyman
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See moreStories are about emotion, economics about its absence. What do we get when we tell the story of economics?
For 250 years, a ghostly hand—bloodied and invisible—has scripted our lives. Telling the story of economics like never before, Everyman makes legible the ethereal ink in which it's etched.
A character-driven psychological drama, it presents economics' leading man, Neo, the textbook rational actor, with his apostles: Finn, the model 'finance bro'; Davos, globalization's ambassador; Wash, envoy to distant lands; and Tek, the quintessence of the tech industry. The book traces their rise through the most significant moments of global economic history: the birth of capitalism to the Great Depression, the Financial Crisis to the ascent of populism. But with the by-the-book Gini and her sister, Palma, protesting the system, Tek contemplating a coup, Ordinary Joe losing patience, and a runaway monster, are they on the edge of a precipitous fall?
Kaleidoscopic like global capitalism, Everyman blends fact and fiction, future and history, tragedy and comedy. It combines novelistic flair and cutting-edge research to offer a bold new vision, built on emotion and social cooperation. If we replace a strawman—economics' apocryphal protagonist—with flesh and blood, could we avert tragedy and alter the plot of capitalism? And, as Economic Man and Everyman battle for its soul, who, ultimately, is economics for?
Book Details
INFORMATION
ISBN: 9780241541371
Publisher: Penguin Books Ltd
Format: Hardback
Date Published: 08 September 2026
Country: United Kingdom
Imprint: Allen Lane
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 37.0mm
Width: 165.0mm
Height: 242.0mm
Weight: 654g
Pages: 432
About the Author
Antara Haldar is a professor at the University of Cambridge and Visiting Faculty at Harvard University. She writes a globally syndicated monthly column for Project Syndicate, and has been published in the Atlantic, Times Literary Supplement, WIRED and elsewhere. Her award-winning research has received millions of dollars in funding, been covered by major media platforms like Financial Times and NPR, and cited by the World Development Report and the White House
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