Branding that Means Business

Name: Branding that Means Business
Brand: Allen & Unwin
SKU: 9781788168663
Price: 27.99 NZD
Availability: OutOfStock

An Economist Edge Book

By Matt Johnson and Tessa Misiaszek

Series: Economist Edge

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4.04

( 70 ratings, 7 reviews)

Summary

Branding that Means Business by Matt Johnson and Tessa Misiaszek explores how brands can effectively engage with customers and create lasting impacts beyond mere transactions. The authors delve into the psychological and cultural aspects of branding, offering insights into building authentic, meaningful connections with audiences. This book provides strategies and case studies for businesses seeking to enrich their brand identity and foster loyalty in an ever-evolving marketplace.
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Format: Paperback / softback

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're interested in uncovering how psychology and neuroscience can enhance brand strategy and relationship-building with consumers. This engaging read offers insights into creating meaningful connections through brand storytelling and aligning your brand's identity with emerging consumer expectations. Perfect for those eager to understand the intersection of business strategy and the human brain.

Branding that Means Business

New in the Economist Edge series: how brands can create enduring bonds with customers and markets in the post-digital age of social influence.

New in the Economist Edge series: how brands can create enduring bonds with customers and markets in the post-digital age of social influence.

Description

Brands are all around us, more entwined with our lives than ever before. They have the power to shape not just what we buy, but how we act and how we feel about ourselves.

Knowing how brands are built and add value has always been an important business skill. But, as the rules of engagement shift and change, it's become crucial. No longer the exclusive preserve of marketeers and brand managers, we all need to understand the deep interplay between brands, consumers, and society in general.

With traditional communication channels imploding and internet platforms and influencers riding high, it's more important than ever that we focus on one key constant: brands only matter when they mean something to our consumers and customers. And that means understanding not just the dynamics of our markets, but also the fundamentals of human nature and behaviour.

Branding that Means Business offers a new approach that will show you how to build a meaningful brand.

Series: Economist Edge

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Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Branding that Means Business by Matt Johnson and Tessa Misiaszek has been praised for its insightful approach to branding, blending academic insights with practical advice. Reviewers highlight the authors' expertise in integrating brain science with business strategy to create meaningful and enduring brands. The book is noted for addressing the complexities of today's business landscape and offering actionable steps to foster strong connections with consumers. With its engaging content and real-world examples, it is considered a valuable resource for marketers and business professionals.

Book Details

INFORMATION

ISBN: 9781788168663

Publisher: Profile Books Ltd

Format: Paperback / softback

Date Published: 15 September 2022

Country: United Kingdom

Imprint: Economist Books

Edition: Main

Illustration: 3 integrated figures

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 22.0mm

Width: 128.0mm

Height: 196.0mm

Weight: 167g

Pages: 240

Collections

Business & Entrepreneurship Marketing & Sales Matt Johnson Non-Fiction Series: Economist Edge Tessa Misiaszek

About the Author

Matt Johnson is a professor, neuroscientist, and speaker. He is the author of Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains and founder of the consumer neuroscience company PopNeuro.

Tessa Misiaszek is a professor of marketing at Hult International Business School and an instructor with the Harvard Division of Continuing Education. She is also co-founder of the Happy at Work Podcast.