The Expectation Effect

The Expectation Effect by David Robson explores the profound impact that our beliefs and expectations have on our physical and mental health. Diving into cutting-edge research, Robson reveals that our preconceived notions can shape our reality in unexpected ways. Through a series of case studies and scientific experiments, he demonstrates how the mind's power can influence everything from physical performance to the ageing process and even overall wellbeing. The book presents an intriguing blend of psychology and neuroscience, offering practical strategies for harnessing the power of positive expectations.

Imagine if the mere act of believing in your potential could enhance your abilities. In this groundbreaking book, Robson delves into how our expectations might function as self-fulfilling prophecies, affecting our health, happiness, and success. From athletes benefiting from lucky charms to patients experiencing genuine improvements from placebos, even when they know they are placebos, The Expectation Effect unlocks the mechanisms behind these phenomena.

Robson provides readers with actionable advice to reframe their perspectives and leverage these insights to improve various aspects of their lives. Whether it's adopting a growth mindset to face challenges or shifting negative self-perceptions, the book outlines methods to recalibrate thought patterns for a better quality of life.

David Robson's articulate and engaging style makes complex science accessible and relatable. He guides readers through the intricacies of how expectations can override biological responses and psychological states. By recognising and cultivating positive expectations, readers can set the stage for more fulfilling and accomplished lives.

'Based in science and packed with smart advice, The Expectation Effect will expand your mind - and maybe even extend your life.' - Daniel H. Pink

'Mind-changing science ... One of Robson's many strengths as a chronicler of science is to take what might seem familiar and show - to his own evident excitement, as well - just how much deeper the rabbit hole goes ... Compelling.' - Oliver Burkeman

'This is an utterly riveting and transformative book. You can't afford not to read it!' - Nigella Lawson