Inside Digital Advertising
Dozens of times daily, access to your screen is auctioned to advertisers, sometimes by your own phone or laptop without your knowledge. In the background are huge, electricity-hungry, carbon-emitting systems that conduct roughly two trillion near-instantaneous, automated auctions every day. This book takes you into the heart of this mysterious world. It describes how Google built its astonishing global system...Paperback$4299Unit price /UnavailableAvailableShips in 3-4 weeksData Money
The cryptocurrency world has transformed in a few short years from a niche subculture to a parallel economic universe, reaching a market capitalization of more than $2.5 trillion in 2021 before plummeting in 2022. For their advocates, cryptocurrencies represent a revolution of world-historical significance. To critics, crypto is more of a speculative tool than a true currency. How do tens...Paperback$5699Unit price /UnavailableAvailableShips in 3-4 weeks