The Science of Shopping

Name: The Science of Shopping
Brand: Unknown
SKU: 9781398620469
Price: 71.99 NZD
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How Psychology and Innovation Create a Winning Retail Strategy

By Kate Hardcastle

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Brief Description

In the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offline - has become crucial for success. In this book, global consumer expert and multi-award-winning business consultant Kate Hardcastle delivers a blueprint for the future of retail, exploring the... Read More

Format: Paperback / softback

$71⁹⁹

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The Science of Shopping

$71⁹⁹

Understand the psychological, technological and strategic elements behind creating engaging shopper experiences that drive retail growth.

Description

In the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offline - has become crucial for success.

In this book, global consumer expert and multi-award-winning business consultant Kate Hardcastle delivers a blueprint for the future of retail, exploring the psychological, technological, and strategic elements that shape today's retail environment and providing unparalleled insights from some of the world's leading brands such as Erewhon, Selfridges, Aldi, and Primark.

Exploring every aspect of the consumer decision-making journey, The Science of Shopping includes content on how emotions, perceptions, and social factors can drive consumer behaviour as well as how to use AI to personalise the shopping experience and the different tricks and tips retailers can use to engage and entice customers. Learn how to find the perfect price point, how to create cohesive shopping environments across all platforms, and how you can create immersive experiences that resonate with customers with this practical and insightful guide.

Book Details

INFORMATION

ISBN: 9781398620469

Publisher: Kogan Page Ltd

Format: Paperback / softback

Date Published: 03 June 2025

Country: United Kingdom

Imprint: Kogan Page Ltd

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 27.0mm

Width: 156.0mm

Height: 234.0mm

Weight: 434g

Pages: 280

Collections

Education & Reference Finance & Economics Finance & Investment Kate Hardcastle Non-Fiction

About the Author

Kate Hardcastle is a multi-award-winning international consumer expert, broadcaster and commentator based in London, UK. With over 20 years' experience in consumer behaviour and retail, she works with some of the world's biggest brands and in 2018 was awarded an MBE for services to business and entrepreneurship. She appears regularly on the BBC, ITV, Channel 4 and Sky News, as well as in Forbes and the Financial Times, and presents at events including the Financial Times Retail Summit, Retail World Congress, The Retail Summit UAE, Shop Talk Las Vegas, The Tech Show and Ideal Home Show.