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Landing Page Optimization

The Definitive Guide to Testing and Tuning for Conversions
By Tim Ash and Maura Ginty and Rich Page
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Landing Page Optimization, Second Edition is a fully updated guide that dives into maximising the profitability of your landing pages through testing and optimisation. It features case studies with before-and-after results and introduces new insights on website usability. The book explains how to prepare content for testing, interpret results, avoid the seven common design mistakes, and implement effective strategies using tools like Google's Website Optimizer. Also included is a practical step-by-step plan for implementation and advice on securing support and resources, plus a gift card for Google AdWords.
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Format: Paperback / softback
$5699
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for digital marketers, web designers, and anyone involved in internet marketing aiming to increase conversion rates and improve the performance of their landing pages. It suits professionals seeking detailed, actionable techniques with real-world examples.

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A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

A fully updated guide to making your landing pages profitable

Effective Internet marketing requires that you test and optimise your landing pages to maximise exposure and conversion rate. This second edition of a bestselling guide to landing page optimisation includes case studies with before-and-after results, as well as new information on website usability. It covers how to prepare all types of content for testing, how to interpret results, recognise the seven common design mistakes, and much more. Included is a gift card for Google AdWords.

  • Features fully updated information and case studies on landing page optimisation.
  • Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes.
  • Provides a step-by-step implementation plan and advice on getting support and resources.

Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

Book Details

INFORMATION

ISBN: 9780470610121

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 13 April 2012

Country: United States

Imprint: Sybex Inc.,U.S.

Edition: 2nd edition

Audience: General / adult

DIMENSIONS

Spine width: 31.0mm

Width: 180.0mm

Height: 229.0mm

Weight: 612g

Pages: 496

Collections

Computing & Technology Education & Reference Maura Ginty Non-Fiction Rich Page Tim Ash

About the Author

Tim Ash is the CEO of SiteTuners, a firm that improves website conversion rates through landing page diagnosis and redesign, conversion consulting, A/B split and multivariate test plan creation, and client training/mentoring. Tim has worked with hundreds of clients including Canon, Google, Expedia, CBS, Sony Music, Facebook, Cisco, and Coach. He is a highly regarded keynote and conference presenter, and the chairperson of Conversion Conference. Rich Page is an Optimization Consultant and Web Analytics Manager for a Fortune 500 company. Maura Ginty is a digital-era word geek with deep expertise in search, content strategy, and social media programs at Fortune 500 companies as well as small businesses. All three authors are frequent speakers at online marketing conferences.

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