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The Gold Standard
Giving Your Customers What They Didn't Know They Wanted
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Check link for latest rating. ( 102 ratings, 19 reviews)
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The Gold Standard
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable “wow” events for the world’s most demanding clients.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable “wow” events for the world’s most demanding clients.
If you’re searching for ways to ensure your customers walk away from your company with a smile on their face and a plan to return, you found it. Any business organisation can adapt the tools and techniques in this book.
Colin Cowie, one of the world’s most sought-after event planners, shares the hard-won and hard-nosed advice he has learned through entertaining and engaging stories and examples. He gives readers the indisputable blueprint for creating a customer-service culture that anyone can tailor to their own needs, whether you’re a shopkeeper, corporate marketing director, or budding event planner.
Upon coming to the United States from South Africa with $400 in his pocket, Colin built his highly successful catering and event-planning business from the ground up to become event planner to the most respected tastemakers and personalities in the world—including Oprah Winfrey, Jennifer Lopez, Ryan Seacrest, and Kim Kardashian, to name a few.
In The Gold Standard, you will:
- Learn how to formulate your own vision, mission statements, and guiding principles, and effectively communicate them to your team.
- Learn how you can align your vision with your essential mission statement.
- Discover the core values, including service and accountability, that fuel Colin’s customer-care ethos, and how you can apply those values to your own business.
- Have a renewed understanding of how vitally important it is that you take good care of the people who work for you so they, in turn, can care for your customers.
- Become armed to inspire and empower your team.
- Be guided to create your own “bible” of scripts, protocols, and procedures that will streamline customer-care situations while making every customer feel like their individual desires are being taken care of.
- Learn how to use every complaint as an opportunity, as well as why you should be more afraid of a client who doesn’t complain when something goes wrong versus one who does.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
The Gold Standard by Colin Cowie is praised for its engaging style and practical insights into customer service excellence. The book offers unique references and anecdotes, making it both enjoyable and informative for readers seeking to improve their service delivery. Experts across various industries commend it as timely and essential for businesses aiming to meet and exceed evolving customer expectations.
Book Details
INFORMATION
ISBN: 9781400224005
Publisher: HarperCollins Focus
Format: Hardback
Date Published: 14 October 2021
Country: United States
Imprint: HarperCollins Leadership
Audience: General / adult
DIMENSIONS
Spine width: 25.0mm
Width: 161.0mm
Height: 237.0mm
Weight: 389g
Pages: 288
About the Author
Colin Cowie has led an extraordinary life. He arrived in the United States from South Africa in 1985; his smarts, personality, and stylish sensibility have led him into the fast-paced, glamorous world of planning over-the-top parties for royalty, celebrities, and business luminaries. Respected around the world as an arbiter of style, Colin Cowie has been at the forefront of event and wedding planning for the past 25 years, creating trends and raising the bar for providing the ultimate guest experience. Colin has created some of the most talked-about events in the world, including the multi-million-dollar opening of Palm Island Dubai, the Cosmopolitan Hotel in Las Vegas, and Atlantis on Nassau Island, as well as Oprah Winfrey's Legends Bali. In addition to Oprah, his celebrity clients include Jennifer Lopez, Ryan Seacrest, Jimmy Iovine, Kim Kardashian, Lil Wayne, Nicole Kidman, and Demi Moore, to name a few. Colin's corporate clients include Audemars Piguet, Dom Perignon, Davidoff of Geneva, Warner Bros., CBS, Cash Money Records, The Whitney Museum, Architectural Digest, Kerzner International's One and Only Hotels, and Cosmopolitan and Style.
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