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Mindf*ck
Inside Cambridge Analytica’s Plot to Break the World
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Check link for latest rating. ( 7,690 ratings, 954 reviews)
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
From whistleblower Christopher Wylie, the definitive story of the Brexit coup, the making of Bannon's America, and an ongoing crime against democracy.
From whistleblower Christopher Wylie, the definitive story of the Brexit coup, the making of Bannon's America, and an ongoing crime against democracy
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
Freewheeling and profane ... Wylie covers plenty of ground, explaining in illuminating and often scary detail how Cambridge Analytica exploited the data to create Facebook pages that would needle "neurotic, conspiratorial citizens", propagating an outraged solidarity. - New York Times
What if you could peer into the minds of an entire population? What if you could target the weakest with rumours that only they saw?
In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real.
The firm was created to launch the then unknown Steve Bannon's ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing.
He had heard the disturbing visions of the investors. He saw what CEO Alexander Nix did behind closed doors. When Britain shocked the world by voting to leave the EU, Wylie realised it was time to expose his old associates. The political crime of the century had just taken place - the weapon had been tested - and nobody knew.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Mindf*ck by Christopher Wylie has received praise for its in-depth exploration of psychological warfare and behaviour modification, offering a clear explanation of psychographic profiling's power. Reviews highlight its engaging and alarming narrative on how Cambridge Analytica used data manipulation to influence politics, such as the Trump revolution and Brexit. The book is seen as crucial for understanding the darker side of the digital age and its threat to democracy, with Wylie's insider perspective providing a notable critique of modern political culture.
Book Details
INFORMATION
ISBN: 9781788165006
Publisher: Profile Books Ltd
Format: Paperback / softback
Date Published: 02 July 2020
Country: United Kingdom
Imprint: Profile Books Ltd
Edition: Main
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 20.0mm
Width: 128.0mm
Height: 194.0mm
Weight: 200g
Pages: 288
About the Author
Christopher Wylie has been called 'the millennials' first great whistleblower' and 'a pink-haired, nose-ringed oracle sent from the future.' He is known for his role in setting up - and then taking down - Cambridge Analytica. His revelations exposing the rampant misuse of data rocked Silicon Valley and led to some of the largest multinational investigations into data crime ever.
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