24 Days of Christmas at Book Hero: Day 24 - Pass it On
By Tim Wackrow
For the final day of our 24 Days of Giveaways, we wanted to do something a little different. Tell us about someone else in your life who would love some...
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24 Days of Christmas at Book Hero: Day 23 - Win a Book Hero Prize Pack worth over $400
By Tim Wackrow
It’s Day 23 of our 24 Days of Christmas at Book Hero, and today’s giveaway is all about the books (and puzzles!) we genuinely love. We’ve put together an epic...
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24 Days of Christmas at Book Hero: Day 22 - Win an epic Cookbook Prize Pack
By Tim Wackrow
It’s Day 22 of our 24 Days of Christmas at Book Hero, and today we’re serving up something special! We’re giving away an Epic $400 Cookbook Prize Pack, with some our...
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24 Days of Christmas at Book Hero: Day 21 - Win Your Wishlist
By Tim Wackrow
For today only, one lucky Book Hero customer will win a free book every month for a whole year, all chosen straight from their very own wishlist. That’s twelve months...
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24 Days of Christmas at Book Hero: Day 20 - Free Gift Wrap In-Store and Online!
By Tim Wackrow
For Day 20 of our 24 Days of Christmas, we’re making gift giving easier with free gift wrapping, available both in-store and online. With over 80,000 books in stock, plus a...
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24 Days of Christmas at Book Hero: Day 19 - Win a $500 Prize Pack
By Tim Wackrow
It's Day 19 of our 24 Days of Christmas at Book Hero and today we're giving away an incredible bundle of New Zealand–published titles into the ultimate summer reading prize pack....
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24 Days of Christmas at Book Hero: Day 18 - Donate a Book this Christmas
By Tim Wackrow
For today's 24 Days of Christmas we'll be Donating Books with you!🎄📚 This Monday, we’ll be donating 60+ children’s books to the Auckland City Mission’s Auckland Angels programme. Auckland...
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24 Days of Christmas at Book Hero: Day 17 - Golden Bookmark
By Tim Wackrow
It's Day 17 of our 24 Days of Christmas at Book Hero, get in quick for today's special giveaway!We’re hiding ONE Golden Bookmark in ONE lucky customer’s order...Just place an...
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24 Days of Christmas at Book Hero: Day 16 - Win an Epic Fantasy Prize Pack
By Tim Wackrow
WINNER ANNOUNCEMENT 18/12: Congratulations to Cindy S-T. It's Day 16 of our 24 Days of Christmas at Book Hero! Today we’ve put together an Epic Fantasy Prize pack, with 15...
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24 Days of Christmas at Book Hero: Day 14 - 20% Off Cook Books when you buy 2 or more!
By Tim Wackrow
Welcome to Day 15 of our 24 Days of Christmas at Book Hero and today’s offer is truly delicious! 🍳 For one day only, when you buy any 2 in-stock...
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24 Days of Christmas at Book Hero: Day 14 - 10% Off Box Sets
By Tim Wackrow
It’s Day 14 of our 24 Days of Christmas at Book Hero, and today we’ve unwrapped something extra exciting! For two days only, enjoy 10% OFF all in-stock box sets...
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24 Days of Christmas at Book Hero: Day 13 - Free Gift Wrap In-Store!
By Tim Wackrow
It’s Day 13 of our 24 Days of Christmas at Book Hero, and today we’re celebrating with FREE gift wrapping, available today only at our Hobsonville bookstore! Whether you’re picking up...
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24 Days of Christmas at Book Hero: Day 12 - Buy 3+ In-Stock Books and Receive a Free Tote Bag! While Stocks Last!
By Tim Wackrow
It’s Day 12 of our 24 Days of Christmas celebration at Book Hero — and our FREE Read-a-lotl Reusable Shopping/Tote Bag giveaway has now sold out! Thank you to everyone who...
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24 Days of Christmas at Book Hero: Day 11 - Golden Bookmark
By Tim Wackrow
It's Day 11 of our 24 Days of Christmas at Book Hero, get in quick for today's special giveaway!We’re hiding ONE Golden Bookmark in ONE lucky customer’s order...Just place an...
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24 Days of Christmas at Book Hero: Day 10 - 20% Off Puzzles when you buy 2 or more!
By Tim Wackrow
The Christmas countdown continues here at Book Hero HQ, and today we’re celebrating the puzzlers in your life! ⭐ Today only: Buy any 2 puzzles and enjoy 20% off each...
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24 Days of Christmas at Book Hero: Day 9 - Win a $600 Prize Pack
By Tim Wackrow
We’ve put together some amazing Fiction picks into one awesome bundle of summer reads - and one lucky customer will take home the entire $600+ bundle! To enter, simply place...
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24 Days of Christmas at Book Hero: Day 8 - Buy 3 & Save 20% Off Fiction Books
By Tim Wackrow
It’s Day 8 of our 24 Days of Christmas at Book Hero! For today only, when you pick at least three in-stock fiction titles, you’ll automatically get 20% off those...
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24 Days of Christmas at Book Hero: Day 7 - Win a $1,000 Mystery Box!
By Tim Wackrow
We’ve put together an incredible selection of the year’s hottest books - and one lucky customer will take home the entire $1,000+ bundle. To enter, simply place an order for...
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24 Days of Christmas at Book Hero: Day 6 - 20% Off Stationery when you buy 2 or more items!
By Tim Wackrow
The Christmas countdown continues here at Book Hero HQ, and today we’re celebrating all things stationery! ⭐ Today only: Buy any 2 stationery items and enjoy 20% off each one!...
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24 Days of Christmas at Book Hero: Day 5 - Win a Year of Free Books
By Tim Wackrow
Win a Year of Free Books with Book Hero The Christmas excitement continues here at Book Hero HQ, and for Day Five we’re launching one of our biggest giveaways yet....
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24 Days of Christmas at Book Hero: Day 4 - Golden Bookmark
By Tim Wackrow
Christmas is in full swing here at Book Hero HQ, and we are announcing Day Four's extra special giveaway early! We’re hiding ONE Golden Bookmark in ONE lucky customer’s order...Just place...
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24 Days of Christmas at Book Hero: Day 3 - 20% Off Educational Toys... Plus Buy 3 & Save 20% Off Children's Books Extended!
By Tim Wackrow
Shop 20% Off Educational Toys Enjoy quality time with your kids and grandkids these Christmas holidays with our fantastic range of Educational Toys! Hours of fun on Christmas Day and...
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24 Days of Christmas at Book Hero: Day 2 - Buy 3 & Save 20% Off Children's Books
By Tim Wackrow
It’s Day 2 of our 24 Days of Christmas at Book Hero! For today only, when you pick at least three in-stock kids’ titles, you’ll automatically get 20% off those books...
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24 Days of Christmas at Book Hero: Day 1 - Epic Kid's Prize Pack!
By Tim Wackrow
Today marks the first day of our 24 Days of Christmas at Book Hero! Every day until Christmas, we’ll be revealing a new offer, special deal, or magical prize hidden...
Book Hero Origin Stories...
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The Next Chapter in our Story
Today we’re incredibly excited to share the next chapter in our story. Later this month, we’ll be launching Toy Hero - a brand-new home for toys, imagination and play.
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Little Heroes, and an Easter to Remember
Even though we’re an online business, our physical bookstore feels like the heart of everything we do. There’s something special about stepping away from the screen and being around people...
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Another big year ahead
If we thought 2025 was a busy year, 2026 is shaping up to be even bigger. Before we get started, I’d like to be cheeky and acknowledge a small personal...
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Reflecting on 2025
Looking back on 2025, it has been without doubt the most challenging year of my life — and also the most rewarding. For a long time, I’ve held two competing...
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It’s beginning to look a lot like Christmas
Fresh off the back of our Christmas Bookshop Day (only our second ever in-person event) it’s fair to say it’s beginning to look a lot like Christmas here at Book...
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One year on - and we’re just getting started
Exactly one year ago today, the Book Hero website went live, and a hopeful but fragile idea transformed into a fully functional business with real people, real shelves, real books...
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What Does a Modern Bookshop Look Like? Celebrating NZ Bookshop Day
Tomorrow is New Zealand Bookshop Day, an event championed by the Booksellers Association of New Zealand to encourage book lovers to celebrate their local bookshop. Having not quite achieved the...
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Welcome to our New Home
We’ve done it — 40,000 books moved across a single weekend to our new home just around the corner at 8/4 Rawiri Place, Hobsonville. If you know Hobsonville, we are...
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Waving goodbye to Workspace Drive
When we signed our lease at 2/6 Workspace Drive we intended to call it home for the next three years — but our growth during our first nine months has...
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Growing Pains
I’m delighted to report that things are not slowing down at Book Hero. We delivered more books to customers in May than we did over the busy Christmas period in...
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Post-Christmas Update
It’s been over four months since my last Book Hero update so I thought it was the right time to celebrate some key milestones and reflect back on the busy Christmas period…...
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So, how are things going?
As I reflect back on the first four weeks of Book Hero, I’m proud of what we’ve achieved as a team and I’m super optimistic for the future. Book Hero...
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