Strategy in the Digital Age

In this comprehensive playbook, Strategy in the Digital Age: How to Disrupt or Respond to Disruptors, boards, CEOs, business leaders, executives, MBAs, consultants, incumbents, and startups will master game-changing strategies for winning through rare insights, practical strategy, and disruption frameworks, such as "The Disruption Barometer for Strategic Responses" and "The Strategy Equation."

Incumbents will discover powerful tools for beating disruptors and challengers at their own game while building agile, digital, and analytics capabilities to deliver sought-after customer experiences to become future-ready.

Startups and challengers will learn how to upend an industry leader in our networked world through a systematic framework, "The 5-Step Model to Disrupting a Digital Platform Leader."

Companies will uncover time-tested approaches to becoming digital-first firms, while also identifying pitfalls and roadblocks hindering their digital transformation across industries such as banking, health care, and retail. This is illustrated through several case studies spanning industries, countries, and continents.

Fintechs, such as mobile banking and payment firms, will gain key insights to disrupt financial industry verticals and succeed in an increasingly fragmented landscape. Banks will discover what is necessary to respond to emerging challengers aiming to capture their market share.

Key players across the health care ecosystems will enhance their understanding of disruptive forces and the strategies required to thrive, not just survive, in the competitive global digital health care arena.

Business leaders will learn how to build a winning culture for the digital age to execute their strategies. This is extracted from case studies of Amazon and SoftBank, with the addition of several data-driven models designed to align their culture with their strategies.

Indeed, in today's dangerous and unpredictable geopolitical environment, where trade war is becoming the new normal and businesses' fates increasingly depend on just one tweet from a president, nonmarket forces such as Brexit, activists, and EU General Data Protection Regulations can create winners and losers overnight. CEOs and other business leaders need a new dynamic formula to win. Market strategies alone, as taught in many business schools, are no longer sufficient. Firms must develop agility regarding controllable factors at the firm level and construct dynamic scenario planning for our volatile, uncertain, ambiguous, and complex (VUCA) world. Simultaneously, they must formulate nonmarket strategies to deter potential threats from nonmarket actors before they escalate into a full-blown crisis or compromise their organisation's competitive edge.

All these strategies, techniques, tools, and models are discussed in greater detail throughout the book.