Hacking the Human Mind

Behavioural Science Lessons from the Best

All marketers aim to learn from the best. But how do you identify the tactics responsible for a company's success? A stab in the dark?

Here's where behavioural science can help - because unlike much of marketing theory, it has a solid evidence base. Spot the behavioural biases, and you can understand why a tactic works.

Get a Behavioural Superboost

Brands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners?

In Hacking the Human Mind, we identify the behavioural-based approaches that helped take 17 leading brands to the top. So you can learn from the winners and power-up your marketing.

What People Say about The Illusion of Choice and The Choice Factory

"Marketers are likely to be enriched intellectually and commercially by this book, which offers a trove of useful insights that are both grounded in scientific research and presented compellingly."
- Robert Cialdini, Author of Influence and Pre-suasion

"This book will make you better at your job. If you're trying to get your head around behavioural science, or how to apply it, look no further - Shotton has done all the hard work for you."
- Jonah Berger, Author of Contagious

"No one should be allowed near a layout pad or a keyboard until they have read this book. It is an antidote to the tediously direct and transactional nature of much of modern marketing."
- Rory Sutherland, Author of Alchemy, Vice-chairman of Ogilvy

"Explains lesser-known research in an easy-to-read manner to give consumers and businesses insights into how products persuade."
- Nir Eyal, Author, Hooked