Entering StartUpLand

Many professionals aspire to work for startups. Executives from large companies view them as models to help them adapt to today's dynamic innovation economy, while freshly minted MBAs see magic in founding something new. Yes, startups look magical, but they can also be chaotic and inaccessible. Many books are written for those who aspire to be founders, but a company only has one or two of those. What's needed is something that deconstructs the typical startup organisation for the thousands of employees who join a fledgling company and do the day-to-day work required to grow it into something of value.

Entering StartUpLand is a practical, step-by-step guide that provides an insider's analysis of various startup roles and responsibilities—including product management, marketing, growth, and sales—to help you figure out if you want to join a startup and what to expect if you do. You'll gain insight into how successful startups operate and learn to assess which ones you might want to join—or emulate. Inside this book you'll find:

• A tour of typical startup roles to help you determine which one might be the best fit for you
• Profiles of startup executives across many different functions who share their stories and describe their responsibilities
• A methodology to identify and evaluate startups and position yourself to find the opportunity that's right for you

Written by an experienced venture capitalist, entrepreneur, and Harvard Business School professor, Entering StartUpLand will guide you as you seek your ideal entry point into this popular, cutting-edge organisational paradigm.