Reputation Analytics

Name: Reputation Analytics
Brand: Unknown
SKU: 9780226029627
Price: 85.99 NZD
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Public Opinion for Companies

By Daniel Diermeier

Summary

Reputation Analytics by Daniel Diermeier explores the intricate dynamics of corporate reputation management. It delves into the fundamental elements that define a company's reputation, providing insights into how businesses can effectively analyse and enhance their public perception. The book serves as a guide for navigating complex reputation challenges in today's interconnected world.
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Format: Hardback

$85⁹⁹

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Reputation Analytics

$85⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're interested in understanding how reputation impacts organisations and the strategic approaches to managing it in a business context. It offers insights into the intricate relationships between stakeholders, the media, and corporations, making it an engaging read for anyone keen on business strategy and corporate communication.

Reputation Analytics

Description

A scientific approach to corporate reputation from the field’s leading scholar.

Public opinion is a core factor of any organisation’s success—and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organisation can run afoul in the span of a Tweet.

In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing corporate reputation and public perception. Drawing on his expertise as a political scientist and management scholar, Diermeier incorporates lessons from game theory, psychology, and text analytics to create a methodology that has immediate application in both scholarship and practice.

A milestone work from one of social science’s most eminent scholars, Reputation Analytics unveils an advanced understanding of an elusive topic, resulting in an essential guide for academics and readers across industries.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Daniel Diermeier's Reputation Analytics is praised for its innovative application of modern social sciences to corporate reputation management. Reviewers commend the book for providing a comprehensive framework that integrates corporate strategy with reputation management, essential in today's complex socio-political landscape. It offers executives a multidisciplinary roadmap and methodologies for understanding and managing public attitudes, highlighting the increasing importance of reputation as a strategic priority for business leaders. The book is noted for its practicality, combining rigorous academic insights with actionable advice for managing reputational risks and opportunities.

Book Details

INFORMATION

ISBN: 9780226029627

Publisher: The University of Chicago Press

Format: Hardback

Date Published: 30 March 2023

Country: United States

Imprint: University of Chicago Press

Illustration: 21 line drawings, 5 tables

Audience: Professional and scholarly

DIMENSIONS

Spine width: 38.0mm

Width: 152.0mm

Height: 229.0mm

Weight: 853g

Pages: 496

Collections

Business & Entrepreneurship Daniel Diermeier Education & Reference Marketing & Sales Non-Fiction Politics & Current Affairs

About the Author

Daniel Diermeier is the Chancellor of Vanderbilt University, having previously served as Provost of the University of Chicago. His works include Reputation Rules, among others.

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