The Viking Code

Harness the power of Norwegian cultural wisdom to improve your life and change the world

In The Viking Code: The Art and Science of Norwegian Success, economic philosopher, entrepreneur, investor, and former competitive athlete Anders Indset reveals how Norwegian performance athletes and other successful figures use ingrained cultural values to achieve outsized influence on the world stage. He explains how we all can learn from and apply this cultural wisdom to create a better world in the future.

Moving far past stories of barbaric conquests and historical comparisons, this book explores concepts like Hvis du tror du er ferdig utlært, er du ikke utlært, men ferdig—a common trap where you assume you've learned everything there is to know and therefore make failure a near certainty.

The author builds on classic sustainability concepts to explore the intersection of progress and capitalism, redefining growth to realise a future worth living. You'll learn to make conscious decisions to achieve the kind of realistic future you want to live in and experience a level of personal progress that is the essence of true success. Finally, you'll discover why and how the Viking Code teaches us all valuable lessons about business, politics, and education, and sheds light on why performance is both important and enjoyable.

Backed by modern scientific research throughout, some of the concepts explored in this book include:

• Structured play in finite games, versus infinite games with no definitive beginning or end
• The power of tapping into an innate sense of wonder to remove inhibitions and fears
• Success as a voluntary act and how diverse talent is found in every corner of the world

Most importantly, this is ultimately an optimistic book as it predicts a powerful and positive outcome as a period of cooperation, something now inconceivable, develops as it always does during crises, and the future is enhanced by amazing new technologies and fabulous opportunities on the near horizon.

Centred around the idea of healthy and balanced ambition and tact, The Viking Code is an essential read for all individuals seeking to learn from the age-old wisdom of Norwegian culture and apply what they learn to better themselves and others.