Design to Grow

Name: Design to Grow
Brand: Penguin Random House NZ
SKU: 9780241198384
Price: 27.0 NZD
Availability: InStock

How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)

By David Butler and Linda Tischler

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3.76

( 363 ratings, 38 reviews)

Summary

Design to Grow by David Butler and Linda Tischler explores how a dynamic design strategy can influence a company's ability to expand and adapt in today's fast-paced marketplace. Drawing from Coca-Cola's successful business model, the book highlights the importance of integrating design with business strategy to foster innovation and agility. It's an insightful read for anyone interested in the intersection of design thinking and corporate growth.
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Format: Paperback / softback

$27⁰⁰

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Design to Grow

$27⁰⁰

Elsewhere:

~~$30⁰⁰~~

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you're interested in how companies like Coca-Cola use design as a strategic tool for growth and innovation. With insights from successful business practices, it explores the connection between design principles and business strategy, making it ideal for entrepreneurs and business leaders looking to drive growth through innovative design.

Design to Grow

Features behind-the-scenes look at Coca-Cola's design-led strategy for growth. This title shows how any business can use the same approach to get to the next level. It is a must read for leaders, creatives and entrepreneurs.

Clear and actionable, this book is a must-read for leaders, creatives and entrepreneurs.

Description

Clear and actionable, this book is a must-read for leaders, creatives, and entrepreneurs.

Tomorrow's business winners need two things: scale and agility. The answer to both is design.

For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years, it has sustained that growth while becoming even more agile — something most established businesses struggle with.

In Design to Grow, Coca-Cola's Vice President of Innovation and Entrepreneurship, David Butler, gives an unprecedented behind-the-scenes look at Coca-Cola's design-led strategy for growth. He shows how any business can use the same approach to get to the next level.

Clear and actionable, this book is a must-read for leaders, creatives, and entrepreneurs.

'A handy blueprint for how any company can use design to stay ahead of the competition' — The Times

'Reading Design to Grow has caused me to think differently about my company. I am confident it will do the same for how you think about yours' — Tim Brown, CEO of IDEO

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Design to Grow by David Butler and Linda Tischler explores how Coca-Cola maintains its global market dominance through meticulous attention to design across all organisational levels. The book provides a master class in problem-solving and cross-cultural marketing. It argues that businesses, regardless of size, can similarly leverage design to balance competing demands and drive innovation and agility. With insights from Butler, the book serves as a blueprint for using design to stay competitive, offering valuable lessons from Coca-Cola's strategic approach.

Book Details

INFORMATION

ISBN: 9780241198384

Publisher: Penguin Books Ltd

Format: Paperback / softback

Date Published: 04 February 2016

Country: United Kingdom

Imprint: Penguin Books Ltd

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 16.0mm

Width: 129.0mm

Height: 198.0mm

Weight: 181g

Pages: 256

Collections

Business & Entrepreneurship Business Innovation & Creativity Business Strategy & Negotiation David Butler Linda Tischler Non-Fiction Penguin Books Technology & Digital Transformation in Business

About the Author

David Butler is the vice president of Innovation and Entrepreneurship at The Coca-Cola Company and is responsible for Coca-Cola's Accelerator Program designed to generate early-stage, high-growth startups. Under David's leadership, Coca-Cola has been awarded numerous design awards including the prestigious Grand Prix from the Cannes Lions International Advertising Festival among others. In 2009, David was recognized by Fast Company as a "Master of Design" and by Fortune for its 2013 Executive Dream Team. David is a member of the World Economic Forum's Global Agenda Council on Design and Innovation. Linda Tischler is an award-winning editor at Fast Company magazine where she writes about the intersection of design and business. She helped launch the web's largest design site, FastCoDesign.com.