Transforming the B2B Buyer Journey

Name: Transforming the B2B Buyer Journey
Brand: Unknown
SKU: 9781398606807
Price: 72.0 NZD
Availability: InStock

Maximize brand value, improve conversion rates and build loyalty

By Antonia Wade

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Summary

In Transforming the B2B Buyer Journey by Antonia Wade, the author delves into the evolving landscape of B2B sales, offering insights on how businesses can revolutionise their approach to better align with modern buyer expectations. The book provides strategies for enhancing sales effectiveness by understanding the buyer's perspective, using data-driven insights, and integrating technological advancements. Designed for business professionals and entrepreneurs, it serves as a guide for reshaping marketing and sales processes to achieve greater success in the B2B sector.
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Format: Paperback / softback

$72⁰⁰

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Transforming the B2B Buyer Journey

$72⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're looking to enhance your understanding of business-to-business marketing and want practical insights on revolutionising the buyer experience. It's especially useful for entrepreneurs and business leaders focused on improving engagement, fostering innovation, and creating more meaningful customer journeys.

Transforming the B2B Buyer Journey

Increase B2B marketing leads, conversion rates and customer retention by designing a complete buyer journey that aligns with client needs.

Description

Boost lead generation, improve your pipeline conversion metrics and build loyalty with new and existing clients with this guide to designing a successful end-to-end B2B marketing buyer journey.

Today's B2B marketers need to think more like B2C marketers in leveraging client insights and designing a seamless customer journey to maximise conversion rates and sales. Transforming the B2B Buyer Journey offers a step-by-step guide to mapping and designing buyer journey dynamics through aligning channels, metrics and tactics to the needs of the buyer at each stage of the journey, from initial lead nurturing to maintaining client relationships.

Transforming the B2B Buyer Journey also explores co-owning the journey with sales, how to successfully implement account-based marketing and how to establish and measure key metrics and KPIs to demonstrate the ROI to key stakeholders. Written by a highly experienced and award-winning CMO, it also contains case studies and examples from organisations including IBM, Accenture, Deloitte, Capita, Salesforce, ServiceNow and BT, and features tips and common pitfalls to avoid throughout.

This is an essential resource for marketing professionals looking to achieve the competitive edge in their B2B marketing through an exceptional customer journey.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Transforming the B2B Buyer Journey by Antonia Wade is praised for its strategic insights and practical advice on B2B marketing. It challenges conventional marketing methods while providing a new framework for engaging different decision-makers throughout the buying process. Endorsed by industry experts, it's recommended as essential reading for marketers aiming to elevate their strategies and position their organisations as profit centres rather than cost centres.

Book Details

INFORMATION

ISBN: 9781398606807

Publisher: Kogan Page Ltd

Format: Paperback / softback

Date Published: 03 March 2023

Country: United Kingdom

Imprint: Kogan Page Ltd

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 12.0mm

Width: 158.0mm

Height: 235.0mm

Weight: 355g

Pages: 232

Collections

Antonia Wade Business & Entrepreneurship Business Leadership & Management Business Strategy & Negotiation Marketing & Sales Non-Fiction

About the Author

Antonia Wade is the global CMO of PwC, leading brand strategy for one of the world's most trusted companies, creating flagship campaigns and running the marketing technology stack. Previously CMO at Capita and she led global marketing teams at Thomson Reuters and Accenture. Based in London, UK, she is on boards for ITSMA and Propolis and is a mentor for the Marketing Academy scholarship program. She has been ranked by Marketing Week as a Top 100 Marketer.