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Battle for the Bird

Jack Dorsey, Elon Musk and the $44 Billion Fight for Twitter's Soul
Brief Description
On October 28th, hours after completing a $44 billion takeover of Twitter, Elon Musk tweeted to his millions of followers, "The bird is freed." Musk's takeover of Twitter was one of the most audacious and remarkable deals in tech history. The Battle for Twitter takes readers... Read More
Format: Paperback / softback
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Battle for the Bird

The gripping corporate saga of Twitter's titans and their journey towards power, innovation, and controversy.

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On October 28th, hours after completing a $44 billion takeover of Twitter, Elon Musk tweeted to his millions of followers, "The bird is freed."

Musk's takeover of Twitter was one of the most audacious and remarkable deals in tech history. The Battle for Twitter takes readers back to the very beginning and explores how we reached this point. It examines the origins of the platform, the vision of its co-founder Jack Dorsey, and how it became a battleground for ideas, controversies, and viral moments that have shaped the world we live in today.

With meticulous research and unprecedented access, author Kurt Wagner paints a vivid portrait of power struggles, bitter rivalries, and ground-breaking decisions that have shaped the evolution of Twitter. From Musk's audacious tweets to Dorsey's enigmatic persona, The Battle for Twitter uncovers the depths of their involvement, revealing the forces that have propelled them to the forefront of global attention.

In this gripping corporate saga, delve into the minds of these visionary figures as they engage in a high-stakes battle for dominance, reshaping the very fabric of social media.

Book Details

INFORMATION

ISBN: 9781399714327

Publisher: Hodder & Stoughton

Format: Paperback / softback

Date Published: 21 March 2024

Country: United Kingdom

Imprint: Hodder & Stoughton

Audience: General / adult, Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 30.0mm

Width: 152.0mm

Height: 232.0mm

Weight: 461g

Pages: 368

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About the Author

Kurt Wagner is the Tech Reporter for Bloomberg. Since joining in 2019, he has broken many stories about Twitter and written several articles about the company.

He is a regular writer for Bloomberg Businessweek and is a guest on Bloomberg's various radio and television programmes. He has also written for Fortune, Mashable, and Vox. He's also appeared on CNN, MSNBC, Fox News and NPR.

This is his first book.

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