Not Invented Here

Where can a hospital apply principles from the airline sector? How can a car manufacturer use tools from the video game industry? What can an event organiser learn from the railways?

Cross-industry innovation is a clever way to jump-start your innovation efforts by drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain.

Not invented here refers to the phenomenon of people blocking out ideas from the outside. It also indicates that there are beautiful alternatives everywhere just waiting to be introduced to your context. The potential of ideas and approaches from other areas is tremendous, yet very few organisations apply cross-industry innovation strategies in a structured way.

The book Not Invented Here provides you with cross-industry innovation strategies and tools to increase your match sensitivity (the ability to make more effective connections) and see the opportunities available to you. With chapters such as "The art of questioning," "Someone else has solved your problem," "Inspiring industries & smart sectors," and "Your business challenges," this book opens up interesting new perspectives and acts as a significant source of major innovative steps.

This inspirational, illustrated business book presents strategies and tools for cross-industry innovation. It emerged from hundreds of conversations with business leaders and innovators and is packed with ideas, approaches, and cases that you can apply in your own industry.

The authors, Ramon Vullings and Marc Heleven, invite you to join this quest called cross-industry innovation. Learning from other sectors is more than just thinking outside the box—it’s about thinking outside of your industry. Ramon and Marc hope to inspire and enable you by developing your match sensitivity to make even better connections.