Game Changer

Name: Game Changer
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SKU: 9781394190584
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How Strategic Pricing Shapes Businesses, Markets, and Society

By Arnab Sinha and Jean-Manuel Izaret

Summary

Game Changer by Arnab Sinha and Jean-Manuel Izaret explores innovative strategies that businesses can adopt to disrupt markets and meet the evolving demands of consumers. The authors delve into how companies can create value and shift the competitive landscape by aligning pricing models and product offerings with customer expectations. Through real-world examples, this book provides insights into transforming conventional business approaches for sustained success.
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Format: Hardback

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Game Changer

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You might enjoy this book if you are intrigued by strategies that have transformed businesses through innovative approaches. This might appeal to you if you are looking for insights into achieving significant impact in the world of business and entrepreneurship.

Game Changer

Description

The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers.

In their new book, Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices.

But more than that, the Hexagon will change the way you think about and talk about pricing. The current conversation around pricing – as expressed through economics textbooks, Excel spreadsheets, political discourse, and educated guesswork – makes it easy to believe that pricing is nothing more than a technical, tactical and, for most people, boring game of numbers. Game Changer changes that conversation by sharing stories and research that bring the Hexagon and its seven pricing games to life.

With research from BCG’s Bruce Henderson Institute and real-world examples from the world's most influential companies, the authors and their colleagues at BCG define pricing strategy as a business leader’s or business owner’s conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them.

Discover how you can create and implement a winning pricing strategy that changes the trajectory of your business, your market, and even society.

Book Details

INFORMATION

ISBN: 9781394190584

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 17 October 2023

Country: United States

Imprint: John Wiley & Sons Inc

Audience: Professional and scholarly

DIMENSIONS

Spine width: 28.0mm

Width: 160.0mm

Height: 234.0mm

Weight: 816g

Pages: 432

Collections

Arnab Sinha Business & Entrepreneurship Business Strategy & Negotiation Jean-Manuel Izaret Non-Fiction

About the Author

JEAN-MANUEL IZARET (JMI) is the Global Leader of BCG’s Marketing, Sales, and Pricing Practice. Before joining BCG in 1997, he received a PhD from École Centrale in Paris.

As a Bruce Henderson Institute Fellow, he has studied pricing model innovations in technology, biopharma, industrial goods, financial services, and consumer services. He also explored how pricing and economic models could help solve issues such as education and climate-change mitigation.

JMI lives in Berkeley, California.

ARNAB SINHA is a Senior Partner and Managing Director at BCG where he leads the Pricing Practice for North America and for the consumer sector. Prior to joining BCG in 2005, he received a PhD from the Massachusetts Institute of Technology.

Arnab develops pricing strategies in sectors as diverse as airlines, automotive, beverages, food, luxury goods, and restaurants. He co-developed BCG’s intellectual property and software that use artificial intelligence to optimize pricing and promotion strategies.

Arnab lives in Philadelphia, Pennsylvania.