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Sales Growth

Five Proven Strategies from the World's Sales Leaders
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Sales Growth by McKinsey & Company Inc., Homayoun Hatami, Maria Valdivieso de Uster, and Thomas Baumgartner offers strategic insights into achieving sustainable sales growth. Through in-depth research and real-world examples, the authors explore effective sales strategies and approaches adopted by market leaders. The book delves into the actionable tactics and practices that drive revenue and build competitive advantage in todayโ€™s evolving business landscape.
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Format: Hardback
$6099
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

If you're looking to drive successful, sustainable growth in your business, this book might be for you. It offers insights from McKinsey & Company on effective sales strategies, revealing how top-performing companies achieve their revenue targets. Whether you're a seasoned entrepreneur or a rising business leader, you'll find valuable techniques to boost your sales performance.

Book Hero thinking about your next read

The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

The challenges facing today's sales executives and their organisations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth.

There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal. They explore what world-class sales executives are doing right now to find growth and capture itโ€”as well as how they are creating the capabilities to keep growing in the future.

Based on discussions with more than 200 of today's most successful global sales leaders from a wide array of organisations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they've overcome the challenges encountered in the quest for growth.

The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward to turning deep insights into simple messages for the front line. Page by page, you'll learn how sales executives are digging deeper than ever to find untapped growth, maximising emerging market opportunities, and powering growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organisation, and improve channel performance. Three new chapters look at why pre-sales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function.

Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaรบ Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Wรผrth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimising sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth.

Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today's competitive market.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Sales Growth is widely acclaimed for framing sales as a science, emphasising the importance of data, process management, and outsourcing in sales departments. The book is praised for providing overdue attention to the field, offering insights from sales leaders and combining face-to-face sales with e-commerce strategies. It's lauded for blending analytical depth with practical examples, making it essential reading for sales leaders and business students alike.

Book Hero reading reviews

Book Details

INFORMATION

ISBN: 9781119281085

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 27 May 2016

Country: United States

Imprint: John Wiley & Sons Inc

Edition: 2nd edition

Contributors:

  • Foreword by Marc Benioff

Audience: General / adult

DIMENSIONS

Spine width: 28.0mm

Width: 159.0mm

Height: 226.0mm

Weight: 499g

Pages: 320

About the Author

THOMAS BAUMGARTNER is a senior partner in McKinsey & Company's Vienna office. He co-leads McKinsey's work on sales and channels globally. Thomas advises clients in industries including high-tech, electronics, transportation, basic materials, telecommunications, and consumer goodsย—where he helps them outline and drive large-scale, top-line growth programs.

HOMAYOUN HATAMI is a senior partner in the Paris office of McKinsey & Company. He leads the firm's Marketing & Sales Practice in Europe, the Middle East, and Africa. Homayoun has a broad range of experience working with clients around the world to help them drive above-market growth.

MARIA VALDIVIESO is a director of knowledge in McKinsey & Company's Marketing & Sales Practice, based in Miami. She advises B2B and consumer companies on driving sales growth and commercial transformations, and leads McKinsey's research on sales and channel excellence.

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