The Power of Habit

In The Power of Habit, award-winning journalist Charles Duhigg delves into the intricate world of habits and their profound impact on our daily lives. This enthralling book is a comprehensive exploration of the scientific principles behind habit formation, revealing how habits are formed, sustained, and altered. Through captivating storytelling and meticulous research, Duhigg illustrates why habits exist and how they can be changed, providing valuable insights into personal growth, organisational success, and societal transformation.

Through a fascinating journey, readers are introduced to individuals and organisations that have successfully transformed their habits. Duhigg investigates why some people and companies struggle to make lasting changes despite years of effort, while others seem to undergo remarkable transformations almost overnight. He brings readers into the laboratories of neuroscientists who explore how habits function and where they reside in the brain.

The book features compelling case studies, including the stories of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil rights leader Martin Luther King, Jr. By analysing these examples, Duhigg demonstrates how the development of the right habits was crucial to their extraordinary successes.

The Power of Habit presents a persuasive argument that understanding the science behind habits is the key to achieving a wide range of personal and professional goals. Whether you aim to exercise regularly, lose weight, raise exceptional children, become more productive, or build revolutionary companies, this book offers empowering discoveries and practical strategies.

By harnessing this new science, we have the potential to transform our businesses, communities, and lives. Duhigg's skillful writing combines intellectual rigor with practical advice, making The Power of Habit an essential manual for anyone seeking to create positive change.

The Power of Habit has received high praise from notable figures:

Andrew Hill, Financial Times: "An essential manual for business and living."

Daniel H. Pink: "Once you read this book, you'll never look at yourself, your organisation, or your world quite the same way."

The Economist: "This is a first-rate book—based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits."