Day Trading Attention

New York Times and USA Today Bestseller

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk delves deep into the evolving world of marketing strategies. In Day Trading Attention, Vaynerchuk offers cutting-edge advice to enhance brand development, grow sales, and surpass the competition by leveraging modern advertising methods grounded in the landscape of social media.

Building on the success of his 2013 bestseller, Jab, Jab, Jab, Right Hook, where he elucidated how to create compelling content for underpriced attention channels, Vaynerchuk now navigates readers through the contemporary market. Since then, the digital marketing arena has witnessed the emergence of new platforms, the decline of others, and incentivisation of novel content styles due to evolving algorithms. This dynamic environment necessitates fresh skills for creating advertising that not only builds brand identity but also drives sales effectively.

In Day Trading Attention, Vaynerchuk argues that today's fastest-growing businesses, brands, content creators, and influencers have something crucial in common: mastery in storytelling across underpriced attention areas, primarily available on select social media platforms. Drawing from over two decades of business and marketing success, he highlights the transformative “TikTokification of Social Media,” where content distribution is increasingly based on user interests rather than follower count.

Gary Vaynerchuk provides practical, actionable advice for small businesses, large corporations, and content creators, focusing on:

• Understanding attention: identifying its sources, recognising where it’s underpriced, and leveraging these insights
• Producing relevant and strategic content to captivate and retain audience attention
• Utilising modern advertising platforms to build brands and generate sales in a rapidly shifting environment

In this comprehensive guide, Vaynerchuk's expert insights equip readers with the knowledge and tools to navigate and thrive in the modern marketing landscape, making Day Trading Attention an essential read for anyone looking to stay ahead in the game.