James Collins

The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring...

Built to Last by Jim Collins and Jerry Porras is a seminal guide for anyone who wishes to build a company that stands the test of time. Unlike books that extoll the prowess of charismatic leaders or seemingly revolutionary ideas, this work delves deeper into the structural and cultural underpinnings that make some companies truly exceptional and able to endure...