The Experience

Bring Disney-level customer experience to your organisation with insider guidance.

The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience — the Walt Disney Company. Co-Author Bruce Loeffler spent ten years at Disney World overseeing service excellence, and has partnered with Brian T. Church in this book to show you how to bring that same level of care and value to your own organisation.

Based on the I.C.A.R.E. model, the five principles — Impression, Connection, Attitude, Response, and Exceptionals — provide a solid framework upon which to raise the level of your customer experience. You will learn how to identify your customer service issues and what level of Experience you are currently offering. You can then determine exactly what the "customer experience" should be for your company, and the changes required to make it happen.

The Walt Disney Company is the most recognised name in the world for customer service. The "Disney Experience" draws customers from all around the world. This book describes what it takes to achieve that level of Experience, and how any organisation can accomplish it with the right strategy and attention to detail. When the Experience is enhanced, the opportunity arises to convert customers into ambassadors who will share their Experience with others.

• Find "the experience" and what it means to the organisation.
• Learn the five levels of experience, and why most companies fail at it.
• Identify service problems that face every company in the marketplace.
• Utilise the Experience Quotient and apply the I.C.A.R.E. principles.
• Learn how to convert customers into ambassadors who share their story with others.

Customers are the lifeblood of business. A great product offering isn't enough in today's marketplace, where everyone's looking for an "experience.” Imagine the kind of value a Disney-level customer experience could bring to your organisation. The Experience is a guide to getting there, from an insider's perspective.