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The Conversion Code

Stop Chasing Leads and Start Attracting Clients
By Chris Smith
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
The Conversion Code by Chris Smith is a practical guide for sales and marketing professionals. It teaches how to capture and convert internet leads through strategic online marketing, focusing on tactics like effective communication, social media, and sales scripts. The book combines real-world examples and actionable strategies to enhance sales performance and improve lead conversion rates.
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Format: Hardback
$5299
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might find this book appealing if you're interested in mastering the art of digital marketing and sales conversion. It's ideal for those who want to learn how to generate quality leads, enhance customer engagement, and increase closing rates through actionable strategies and techniques. Perfect for entrepreneurs and business professionals looking to boost their sales performance in the digital age.

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The Conversion Code

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

The new edition of the bestselling book for real estate agents, loan officers, SaaS and small businesses.

In this revision, The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube, and Instagram, while also studying the most effective sales techniques, tools, and scripts.

In this book, you'll learn to:

  • Increase your lead conversion rate, reduce your cost per lead and improve your overall ROI from marketing and sales
  • Generate an endless supply of high-quality leads from social media that are easy to convert into closed sales
  • Stop chasing leads and start attracting clients with amazing marketing and clever ads
  • Adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever
  • Differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold

An invaluable reference and easy to follow guide for real estate agents, loan officers, SaaS and small businesses competing in the hyper-competitive online environment. The Conversion Code, Second Edition, is also a fantastic resource for sales leaders, marketing managers, business owners, and anyone else with a team who is responsible for growing revenue.

Book Details

INFORMATION

ISBN: 9781119875802

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 18 April 2022

Country: United States

Imprint: John Wiley & Sons Inc

Edition: 2nd edition

Audience: General / adult

DIMENSIONS

Spine width: 33.0mm

Width: 160.0mm

Height: 231.0mm

Weight: 476g

Pages: 288

Collections

Business & Entrepreneurship Chris Smith Marketing & Sales Non-Fiction Technology & Digital Transformation in Business

About the Author

CHRIS SMITH is the Co-founder of Curaytor (an Inc. 500 fastest growing business) and he is one of the 4 best marketers under 40, according to the American Marketing Association. His book, The Conversion Code, is taught at colleges like Johns Hopkins University and he has been a guest lecturer at NYU.

Chris used the blueprint in this book to quickly grow his company to eight figures in annual recurring revenue, without raising any venture capital. His work has been featured in AdWeek, Forbes, Fortune, and many other publications.

Previously, Chris worked for two billionaires, a billion-dollar publicly-traded company, and a startup that was acquired for nine figures. His first book, Peoplework, received endorsements from the CEO of Zappos and Gary Vaynerchuk, who wrote the foreword.

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