Quit

Written by the acclaimed US bestselling author, cognitive psychologist, and former professional poker player Annie Duke, Quit delves into the often-overlooked strategy of cutting your losses and finding success through the power of quitting. Designed for enthusiasts of Think Again, Switch, and The Subtle Art of Not Giving a F*ck, this book is a must-read for anyone searching for a profound understanding of decision-making.

Duke expertly explores the psychological hurdles and societal pressures that make it incredibly challenging to walk away, even when doing so is in our best interest. Through an engaging narrative grounded in scientific research, she uncovers the significance of recognising when to change course. Quit equips readers with the knowledge to discern whether to persevere or pivot, making it an invaluable guide for personal and professional growth.

Accompanying her insights are endorsements from luminaries like Daniel Kahneman, who calls the book "brilliant and entertaining," and Richard Thaler, who emphatically advises, "Quit what you are doing right now and read this.” Katy Milkman describes it as “engrossing, important, and grounded in science,” highlighting the book’s scientific underpinning and practical relevance.

Quit is packed with compelling case studies and real-world examples from athletes, start-up founders, and entertainers who successfully navigated the delicate art of knowing when to step away. Duke elaborates on:

- The psychological battles that make quitting seem daunting.

- Methods to identify when it’s wiser to continue pushing forward or to retreat.

- The paradox of quitting on time, which often feels like quitting prematurely.

This transformative guide challenges conventional wisdom and breaks down mental models that prevent us from walking away at the right time. Whether it's a career, a relationship, or an investment, Quit provides the analytical tools and emotional support to make quitting a strategic choice rather than a last resort.

Join Annie Duke on an illuminating journey that questions the cultural stigmas around quitting and unveils a fresh perspective on achieving success. It's time to reconsider the power of walking away with Quit.