Customer Experience For Dummies
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Customer Experience For Dummies
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See moreGain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth.
Gain, engage, and retain customers with positive experiences.
A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth.
Customer Experience For Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises. The book will show you simple and attainable ways to increase customer experience and generate sales growth, competitive advantage, and profitability.
You'll get the know-how to successfully optimise social media to create more loyal customers, provide feedback that keeps them coming back for more, become a trustworthy and transparent entity that receives positive reviews, and so much more.
- Gives you the tools you need to target customers more precisely
- Helps you implement new social and mobile strategies
- Shows you how to generate and maintain customer loyalty in order to achieve success through multiple channels
- Explains how a fully-engaged customer can help you outperform the competition
- Learn how to respond effectively to customer feedback
Your brand's reputation and success is your lifeblood, and Customer Experience For Dummies shows you how to stay relevant, add value, and win and retain customers.
Book Details
INFORMATION
ISBN: 9781118725603
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 20 January 2015
Country: United States
Imprint: For Dummies
Audience: General / adult
DIMENSIONS
Spine width: 28.0mm
Width: 185.0mm
Height: 234.0mm
Weight: 476g
Pages: 368
About the Author
Roy Barnes is one of the leading authorities on Customer Experience Design and Performance Management. He has more than 25 years of experience delivering world class results in both the for-profit and non-profit sectors. Bob Kelleher is the author of Employee Engagement For Dummies and the Founder of The Employee Engagement Group.
Also by Bob Kelleher
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