Strategic Branding in Tourism

Name: Strategic Branding in Tourism
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SKU: 9781398623712
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Build and Elevate Your Travel Brand Identity

By Jamie-Lee Abtar

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Brief Description

Unlock the secrets to building standout brands in the rapidly evolving global travel industry. This comprehensive playbook delivers proven strategies for brand differentiation. Strategic Branding in Tourism is an essential guide for mid to senior level industry professionals seeking to build distinctive brands and capture a... Read More

Format: Paperback / softback

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Strategic Branding in Tourism

Learn how to apply the right strategies to enhance your travel brand's value and captivate your consumers.

Description

Unlock the secrets to building standout brands in the rapidly evolving global travel industry. This comprehensive playbook delivers proven strategies for brand differentiation.

Strategic Branding in Tourism is an essential guide for mid to senior level industry professionals seeking to build distinctive brands and capture a greater share of the rapidly evolving global travel market. This book offers a unique behind-the-scenes look at successful brand transformations.

Discover actionable insights on developing impactful brand positioning, crafting authentic storytelling, and leveraging strategic partnerships to enhance brand value. With tourism poised for substantial growth in the coming decade, now is the time to arm yourself with the tools needed to build standout brands that captivate global consumers.

Adapting to the diverse needs and backgrounds of today's travellers is critical for success. Packed with real-world examples and expert insights from brands such as Airbnb, Expedia, and Intrepid Travel, Strategic Branding in Tourism will help you craft and communicate your unique value proposition in the travel industry.

Book Details

INFORMATION

ISBN: 9781398623712

Publisher: Kogan Page Ltd

Format: Paperback / softback

Date Published: 03 December 2025

Country: United Kingdom

Imprint: Kogan Page Ltd

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Width: 156.0mm

Height: 234.0mm

Weight: 0g

Pages: 328

Collections

Business & Entrepreneurship Education & Reference Jamie-Lee Abtar Marketing & Sales Non-Fiction Pre-orders Pre-orders by Release Date

About the Author

Jamie-Lee Abtar specializes in travel marketing, brand communications, and partnerships. Named among TTG's 30 under 30 Future Leaders and Travel Pulse's Most Influential Women in Travel, she brings diverse experience from tourism boards, tour operators, and marketing agencies. Based in London, UK, Jamie-Lee Abtar is founder of creative agency 2219 Media and Head of Marketing at Not in the Guidebooks, which focuses on strategic brand elevation.