The New Nature of Business

Learn how pioneering business leaders are resetting their companies' relationship to nature, society, and our common future.

In The New Nature of Business: The Path to Prosperity and Sustainability, businessman Andre Hoffmann and journalist Peter Vanham describe how companies should change their ways to have continued success, and why the current modus operandi is not working. They present a template for creating "sustainable prosperity" and provide case studies of companies that have survived and thrived by opting for change. In doing so, they offer solutions to longstanding dilemmas, such as how to balance business needs with impact on nature, shareholders with stakeholders, and short-term vs. long-term profits.

You'll find:

• A first-hand account of global healthcare company Roche's sustainability practice, as told by André (Roche's vice-chairman), chairman Severin Schwan, and several other senior management members.
• Case studies and lessons of organizations with visionary leaders, such as INSEAD, IKEA, Harley Davidson, and Holcim, all of whom have taken a holistic view of their role in the world and succeeded in doing well while doing good.
• Strategies for addressing the negative externalities and trade-offs that arise from doing business; identifying the right metrics and targets to deliver on your purpose; and accounting for human, social, and natural capital, alongside financial capital.

A must-read book for business leaders, entrepreneurs, and changemakers at companies around the world, The New Nature of Business is also insightful and timely for those who advise or oversee companies and their leadership teams.