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How to Persuade
The Skills You Need to Get What You Want
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Summary
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
How to Persuade
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Do you want to get to 'yes'?
Every day we are faced with moments where we either win or lose. The question is: How persuasive are you? Could you be winning more of the time? In How to Persuade, best-selling author Michelle Bowden shows you the research-proven techniques to master the art of persuasion in any situation—whether it's securing that next big deal, convincing your manager to hit 'approve,' or even winning an argument with your friends.
Through real-world examples and engaging activities, this book shows you how to transform your weaknesses into strengths. You’ll build your own personalised plan to move people from 'no' to 'yes'—every time. Learn how to:
- Recognise and improve your persuasive strengths and weaknesses
- Build undeniable likeability and trust to compel people to action
- Arouse passion and enthusiasm for your ideas
- Win that next big pitch
- Persuade anyone, anywhere, anytime
In How to Persuade, you'll learn all the practical skills, tips and actions you need to get exactly what you want.
"Everything you want and need is on the other side of persuasion. This book takes you through the latest thinking on influence and persuasion and gives you all the completely achievable step-by-step actions to make yourself more instantly persuasive."
Alec Gardner, Managing Partner, Australia & New Zealand, AlphaZetta
Book Details
INFORMATION
ISBN: 9781119891871
Publisher: John Wiley & Sons Australia Ltd
Format: Paperback / softback
Date Published: 29 July 2022
Country: Australia
Imprint: John Wiley & Sons Australia Ltd
Audience: General / adult
DIMENSIONS
Spine width: 18.0mm
Width: 150.0mm
Height: 226.0mm
Weight: 363g
Pages: 320
About the Author
MICHELLE BOWDEN CSP is an authority on persuasive presenting in business. She’s a multi-million-dollar pitch coach to her client list that reads like a who’s who of international business: banking and finance, IT, pharmaceutical, retail, telecommunications plus many more. Michelle is the creator of the Persuasion Smart Profile®, a world-first psychological assessment tool that reports on your persuasive strengths and weaknesses at work. Visit www.michellebowden.com.au
Also by Michelle Bowden
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