Masters of Scale
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Masters of Scale
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Masters of Scale
In Masters of Scale, renowned entrepreneur and LinkedIn co-founder Reid Hoffman, along with co-authors June Cohen and Deron Triff, delves deep into the world of business innovation. This comprehensive guide draws upon Hoffman's insightful podcast of the same name, in which he has conversed with the trailblazing minds behind the world's most groundbreaking companies. This book serves as both a collection of riveting business narratives and a handbook for entrepreneurship, complete with practical lessons and actionable advice.
Diving into Masters of Scale, readers are treated to a treasure trove of wisdom from the leaders of iconic enterprises such as Facebook, Google, Airbnb, Netflix, Spotify, Uber, Starbucks, Bumble, and Instagram. Hoffman's interactions offer a rare glimpse into the strategic minds behind these companies, bringing to light the unconventional tactics and bold decisions that propelled them to global prominence. The book captures the essence of these conversations, presenting them through engaging storytelling and straightforward analysis.
The core of the book is built around a series of counterintuitive principles that provide a roadmap for turning ideas into scalable ventures. For instance, readers will discover how a "squirmy no" can be more enlightening than a straightforward yes, the optimal moments to ignore customer feedback, and a judicious approach to crisis management by knowing which fires to extinguish and which to let smoulder. Central to these principles is the belief that profitability and social impact can coexist, as Hoffman and his contributors demonstrate through compelling real-world examples.
What sets Masters of Scale apart is its foundation on over 100 in-depth interviews, supplemented with exclusive content that has never been aired on the podcast. This treasure trove of material transforms the book into a unique insider's guide, replete with insights that challenge conventional business paradigms and inspire transformative thinking. Whether you are an aspiring entrepreneur, a seasoned business professional, or someone intrigued by the dynamics of innovation, this book offers a wealth of knowledge to help you navigate the complexities of growing a successful enterprise.
With Masters of Scale, you are invited into a world where high-stakes decisions and groundbreaking strategies come alive through the voices of those who have redefined industries. It's a must-read for anyone looking to understand the mechanisms behind some of the most extraordinary success stories of our times and to apply these lessons to their own business endeavours.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Masters of Scale is praised for its deep insights into how successful people recognise unique opportunities, persevere through setbacks, and turn bold ideas into thriving businesses. The book is noted for its actionable advice, engaging stories, and the practical application of business principles whether in startups or larger organisations. It's seen as both inspirational and instructive, making it a valuable resource for anyone looking to grow a company or their career.
Book Details
INFORMATION
ISBN: 9780552178297
Publisher: Transworld Publishers Ltd
Format: Paperback / softback
Date Published: 01 June 2023
Country: United Kingdom
Imprint: Penguin (Transworld)
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 18.0mm
Width: 127.0mm
Height: 198.0mm
Weight: 209g
Pages: 304
About the Author
Reid Hoffman CBE is the legendary co-founder of LinkedIn and Silicon Valley serial investor, who currently serves on the boards of Airbnb and Microsoft, and was an early investor in unicorns such as Facebook, Flickr, Last.fm, Dropbox and Zynga. He is also a New York Times bestselling author. June Cohen is co-producer of the Masters of Scale podcast. Prior to that, she headed up media for TED, building its digital media operations from the ground up, launching TED Talks on the Internet, the TED Open Translation Project and TEDWomen. Before that, June was VP of Content at HotWired.com, the pioneering website from Wired magazine. Deron Triff is co-producer of the Masters of Scale podcast. Prior to that, he served on the executive team at TED where he built nearly 100 partnerships that grew the brand's audience to over 100 million per month. He previously served as Vice President of Digital Ventures for PBS.
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