Franchise

Name: Franchise
Brand: Unknown
SKU: 9781631498701
Price: 35.99 NZD
Availability: InStock

The Golden Arches in Black America

By Marcia Chatelain

0.0 (0 reviews)

3.82

( 1,705 ratings, 282 reviews)

Summary

Franchise by Marcia Chatelain explores the complex relationship between fast food franchises and African American communities, particularly focusing on McDonald's. It examines how these businesses offered economic opportunities while also highlighting the limitations and challenges imposed by socio-economic and racial factors. The book delves into the historical and cultural dynamics that have shaped this intricate connection.
Read More

Format: Paperback / softback

$35⁹⁹

AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 3-4 weeks

Found a better price? Request a price match

Franchise

$35⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this insightful exploration if you're interested in understanding the intricate relationship between fast-food franchises and African American communities. Delving into themes of capitalism, race, and social change, this book offers a unique perspective on how franchises have influenced and intersected with civil rights and economic empowerment.

Franchise

WINNER • 2021 PULITZER PRIZE IN HISTORY
Winner • 2022 James Beard Foundation Book Award [Writing]

The “stunning” (David W. Blight) untold history of how fast food became one of the greatest generators of black wealth in America.

Description

Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain's Franchise investigates the complex interrelationship between black communities and America's largest, most popular fast food chain.

Taking us from the first McDonald's drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power—economic and political—and despair for African Americans.

As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Franchise by Marcia Chatelain is praised as a well-researched and insightful exploration of the relationship between McDonald's and Black communities in America. It delves into the promises and pitfalls of economic empowerment through franchising, highlighting both the positive and negative impacts on race relations, poverty, and health. Chatelain's work is noted for its empathetic and analytical approach, offering a thought-provoking examination of black capitalism and its implications within the larger socio-economic systems in America.

Book Details

INFORMATION

ISBN: 9781631498701

Publisher: WW Norton & Co

Format: Paperback / softback

Date Published: 07 May 2021

Country: United States

Imprint: Liveright Publishing Corporation

Illustration: 8 chapter openers

Audience: General / adult

DIMENSIONS

Spine width: 23.0mm

Width: 140.0mm

Height: 208.0mm

Weight: 261g

Pages: 336

Collections

American & Canadian History Biography & Memoir Business & Entrepreneurship Education & Reference History & Military Marcia Chatelain Non-Fiction

About the Author

Marcia Chatelain is a professor of history and African American studies at Georgetown University, and is a leading public voice on the history of race, education, and food culture. The author of South Side Girls, Chatelain lives in Washington, DC.