The Terrifying Art of Finding Customers

In The Terrifying Art of Finding Customers, Collin Stewart lays out the key principles that start-ups need to follow. Starting with the uncommon art of actually listening to prospective clients, he leads you through the essential first step of achieving a great product-market fit, and then explores what comes after that: actually selling.

Stewart knows that while some founders, like him, have sales backgrounds, others don't. He covers the key practices of selling that non-salespeople might not be familiar with, along with the common mistakes salespeople make when they find themselves running companies. Stewart brings stories and insights from his own and others' experiences to illustrate what great sales conversations do and don't look like, how to find new clients, the stages of a sales process that truly work, and how to manage a sales team and sales pipeline.

This is an essential go-to guide for entrepreneurs to understand the significant impact that strong product-market fit will have on their go-to-market efforts.