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LeBron, Inc.
The Making of a Billion-Dollar Athlete
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LeBron, Inc.
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LeBron, Inc.
From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul.
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Description
From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul.
With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximise their leverage, and use their voice.
LeBron, Inc. tells the story of James's journey down the path to becoming a billionaire sports icon - his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
LeBron, Inc. by Brian Windhorst offers an insightful exploration of how LeBron James developed into a billionaire entrepreneur, moving beyond basketball. Reviewers have praised the book for providing a captivating perspective on the modern corporate athlete, making it particularly appealing for those interested in the business side of sports.
Book Details
INFORMATION
ISBN: 9781472132437
Publisher: Little, Brown Book Group
Format: Hardback
Date Published: 01 August 2019
Country: United Kingdom
Imprint: Constable
Audience: General / adult
DIMENSIONS
Spine width: 28.0mm
Width: 156.0mm
Height: 236.0mm
Weight: 500g
Pages: 256
About the Author
Brian Windhorst has covered the NBA for ESPN since 2010. He began covering LeBron James in 1999 and was the daily beat writer on the Cleveland Cavaliers for the Akron Beacon Journal and Cleveland Plain Dealer from 2003 to 2010. He is also the co-author of three books, including the New York Times bestseller Return of the King, The Franchise, and The Making of an MVP.
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