{"product_id":"write-to-the-point-by-sam-leith-9781781254783","title":"Write to the Point","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWriting tends to make people anxious, and with good reason. The first sentence of a job application letter can consign it to the bin. A speech intended to rouse can put a room to sleep. A mistimed tweet can cost you your job. And a letter to a beloved may aim to convey feelings of tenderness but end up making the recipient laugh rather than melt.\u003c\/p\u003e\n\n\u003cp\u003eIn this complete guide to persuasive writing, Sam Leith shows how to express yourself fully across any medium, and how to maximise your chances of getting your way in every situation. From work reports to Valentine cards, and from emails of condolence to tweets of complaint, Leith lays bare the secrets to successful communication, eloquence, and both off- and online etiquette.\u003c\/p\u003e\n\n\u003cp\u003eHow do you write a job application, a thank-you card, or an email to your bank manager, to your children's headteacher, to your clients or your boss? How do you prepare a speech to win the argument, get the vote of confidence, or embarrass the bridegroom? Getting these things right—or wrong—can be life-changing.\u003c\/p\u003e\n\n\u003cp\u003eSuccinct treatments of the most general principles of style and composition, as well as examinations of specific modes of address (What is a subtweet? How do I write a moving elegy?) are accompanied by concrete and well-illustrated dos and don'ts and examples of wins and fails. Astute, sprightly, and illuminating, \u003ci\u003eWrite to the Point\u003c\/i\u003e will give you the skills and confidence you need to get your message across on every occasion.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47601436393708,"sku":"9781781254783","price":27.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781781254783-write-to-the-point.jpg?v=1777999908","url":"https:\/\/bookhero.co.nz\/products\/write-to-the-point-by-sam-leith-9781781254783","provider":"Book Hero","version":"1.0","type":"link"}